Erin Nixon

Director of Talent Brand

LinkedIn

What is Talent Brand?

Autotrader Automotive Buyer Influence Study, August 2014.

of car purchase decisions

are made before customers ever

even enter the dealership

76%

Why would anyone

want to work for you?

The Rise of Talent

[Visual image]

7

From this…

[Visual image]

8

To this

The Power of Social Media

The Power of Social Media

Believe talent brand

strength makes a

“significant impact”

on ability to hire

77%

Average reduction in

cost per hire

43%

Average reduction in

employee turnover

28%

The Case for Talent Brand

Source: LinkedIn Global Recruiting Trends Report, Nov 2014

Best-in-class Talent Branding…

Is consistent and authentic in its message

Targets the right people with the right content

Leans on employees as brand ambassadors

Uses social media to engage with candidates

Measures results and improves

Target the right people with the right content

Engaging with relevant content…

…and measuring results

Using Rich Media

5 Steps to Boosting Your Talent Brand Through Content