The Importance of Data & Relationships | ConnectIn London 2016

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Talent Lives on LinkedIn

Namrata Murlidhar, Senior Marketing Manager LinkedIn

Scott Parish Head of EMEA Product Marketing LinkedIn

Businesses win when they have the right talent

#1 Recruiting has the highest impact of any HR function on revenue & profit margins1

A high performer can deliver

400% more productivity than the average performer2

1 Boston Consulting Group, 2012 2 THE BEST AND THE REST: REVISITING THE NORM OF NORMALITY OF

INDIVIDUAL PERFORMANCE. Personnel Psychology, 65: 79–119 , 2012

You

But recruiting and retaining the right talent is increasingly difficult and costly

It’s taking longer to recruit the right talent

+4 days longer to hire talent3

There’s high competition

for talent

UK experiencing exceptionally strong job creation, faster

than any other EU country1

A low supply of people with

key skills

Skill shortages has risen to 130% in the last 4 years,

now a quarter of all jobs

1 Bureau of Labour Statistics, 2015

2 Aberdeen, 2015 3LinkedIn Talent Trends, 2016

4Bersin, Talent Acquisition Factbook, 2015

Requiring more of your time and resources

+7% more spend • +9% more TA headcount • +8% longer to fill a role4

90% Of all talent on LinkedIn is either looking for or open to new opportunities1

1 LinkedIn, Talent Trends, 2016

But there is good news. Surrounded by opportunity, talent is more active and open than ever before.

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? #1 The #1 way talent discovers a job opportunity is from someone they know2

68% Of people choose to buy from companies they trust. Conversely, 48% refuse to buy from companies they don’t trust3

Uncertain where to go, their paths are influenced by people and companies they trust 69% of potential applicants don’t know where they’d apply1

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1 CEB, Branding for Influence, 2014 2 LinkedIn, Job Switcher Survey, 2016

3 Edelman Trust Barometer, 2016

These relationships shape each candidate’s unique journey. Engage them at every step.

HIRED

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Advance their Careers

Explore and apply to

jobs and learn new skills

1.2M members changed jobs in 2015

Stay Informed

Learn about industry trends,

news & influencers

LinkedIn is the #1 digital publishing platform.

Connect

Build and maintain their professional networks

The #1 activity is viewing profile pages.

Because talent lives on LinkedIn

Over 20m members in the UK come to LinkedIn to …

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We are innovating with a mantra in mind…

+ =

Relationships Insights Success across journey

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As talent lives on LinkedIn, they create valuable identity and affinity data

affinity

Employee connections

Engaged followers

Past applicants

Interested candidates

identity

Experience

Location

Company

Education

Skills

LinkedIn jobs are not only a powerful application tool, but also enhance the full end-to-end solution

STRONGER BRAND

TOP LEADS

QUALITY REFERALS

ADVANCED SOURCING

MORE FOLLOWERS

APPLICATIONS

Connecting solutions into a hiring platform HIRED

INTERNAL MOBILITY

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2. REFERRALS

3. NEXT GENERATION RECRUITER

1. ELEVATE

We will briefly explore how affinity data and relationships shape innovations at different stages of the career journey

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Elevate helps companies and employees build their brand through sharing quality content

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First, employee relationships extend company relationships by ten times - expanding your reach

10X

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Second, employee voice is the most trusted source of information – expanding employee & brand engagement

50%

37%

32% 34%

21%

32% 31% 30% 30%

17%

27% 23%

Engagement Integrity Products and Servies Operators

Company's Employee Company's CEO Consumer

Tru

st

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Elevate also enhances TA end-to-end: Socially engaged companies are 58% more likely to attract top talent and 20% more likely to retain them

HIRED 2 Profile views

2 Connections

1 Follower

3 Company page views

6 Job views

Engaged Brand Ambassadors

For every 6 shares on Elevate…

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HIRED

1. ELEVATE 2. REFERRALS



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Employee referrals are widely accepted as the best source of hire

1 Dr. John Sullivan on ERE 2 Jobvite Index

3 LinkedIn 2015 survey of 979 talent acquisition leaders

# 1 Time

Fastest time to fill2

#1 Quality

Highest on-the-job performance1

# 1 Tenure

3x more likely to stay for 3 years2

95% of TA leaders describe referrals as an important part of their recruitment process3

Despite very strong business impact there is a capability gap in consistently engaging employees to refer

87% of recruiters agree that the #1 way to boost referrals is

through better employee engagement

20% of recruiters are happy with how involved employees

are in recruiting

87%

20%

Intention Practice

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1. ELEVATE 2. REFERRALS



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#ConnectInLondon

Build and leverage relationships.

Engage the talent you want end-to-end.

Create solutions that enhance each other.

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Relationships Insights Success

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You Talent lives on

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The Importance of Data & Relationships | ConnectIn London 2016

Recruiting & HR

Transcript of The Importance of Data & Relationships | ConnectIn London 2016