TfL Recruitment Gareth Taylor

22 May 2014

Day-to-day operation of the Capital’s public transport network

We also control 580km network of main roads and all of the city's 6,000 traffic lights

Every day around 24 million journeys are made across our network. 1

Transport for London

Buses London River Services

Tube network Victoria Coach Station

Docklands Light Railway Emirates Air Line

Overground London Transport Museum

Tramlink Congestion Charging Scheme

Barclays Cycle Hire Taxi and Private Hire regulation

Team Hires 2013/14

Operational* 875

Head Office 1576

Temporary Labour 1610

Graduates / Apprentices 160

Total 4221

2

29,000 staff

• 17,000 Operational

• 12,000 Head Office

In-House Recruitment team of 50 delivering

* Operational recruitment services are provided by a

3rd party partner

£2.4 billion savings target

3

4

Transport for London

Internal transformation initiatives were identified to derive both Financial

and non-Financial benefits

• Talent Acquisition

• Performance Management

• Supplier Management

Strategic:

Low cost

Efficient

Quality of hire focus

Proactive pipeline-based process

Reactive:

High cost

Labour-intensive

Applicant quantity focus

Req to req process

Developing

Foundational

Strategic

Traditional

5

Talent Acquisition

6

Direct Sourcing Solutions

• 25 Recruiter Licenses

• 62 Job slots

• Job wrapping

Direct Sourcing

Linked In Solution

Employer Branding Solutions

• Dynamic Careers Page

• Employee Profile Ads

• 2 million Traffic Drivers

• 4 x Lead Generation InMail campaigns

Direct Sourcing

Careers Pages Default

CPD

IT

Commercial

Surface

Direct Sourcing

Lead Generation Campaigns

IM Talent Campaign

• Deployed 2,500 InMails

• Open rate 36.8% (above industry ave ~30%)

• Response rate 9% (above industry ave 5%)

• 224 leads in recruiter folder

Direct Sourcing

Impact of investment

New Hires Made

906

New Hires

Impacted

300

Direct Sourcing

Employee Members

Monthly Employee Profile Views

Monthly Company Page Viewers

Monthly Career Page Viewers

Total Followers

Monthly Job Viewers

Talent Brand Engagement

Talent Brand Index

Impact of investment

11

Key Performance Indicators FY201

3

Target

FY2014

Actual

FY2014

Impact

Cost per hire £1,946 £1,557 £1,497 23%

Hires per Recruitment Consultant 76 98 104 37%

Days to fill an open position

- Band 1-4 (SLA 60)

- Band 5+ (SLA 90)

68

90

60

90

43

46

32%

49%

Customer satisfaction survey New 80% 88.5%

12

Transport for London

Team Barriers to Linked In

• Resistance to change

• Capability

Political / Cultural Barriers to Linked In

• Business case for Investment

• Business Culture

• Employee Relations

13

The future

3 Key improvement objectives in 2014/15

• Candidate Experience

• Hiring Manager Satisfaction

• Quality of Hire

14

• Longer term investment in a ‘fit for purpose’ solution

• Improved Recruiter license usage

• Business ownership of Careers Pages and updates

• Demand planning for Lead Generation Campaigns

How does LinkedIn support

15

• You can only manage what you

measure

• Compliance is key in such a

highly transactional environment

• Need to capture and market the

great stuff as well as taking

remedial action on the bad