Getting Your Recruiters to Act Like Marketers -- Erin Nixon at ConnectIn Dubai 2015
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Erin Nixon Director of Talent Brand LinkedIn
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Transcript of Getting Your Recruiters to Act Like Marketers -- Erin Nixon at ConnectIn Dubai 2015
Erin Nixon
Director of Talent Brand
What is Talent Brand?
Autotrader Automotive Buyer Influence Study, August 2014.
of car purchase decisions
are made before customers ever
even enter the dealership
76%
Why would anyone
want to work for you?
The Rise of Talent
[Visual image]
7
From this…
[Visual image]
8
To this
The Power of Social Media
The Power of Social Media
Believe talent brand
strength makes a
“significant impact”
on ability to hire
77%
Average reduction in
cost per hire
43%
Average reduction in
employee turnover
28%
The Case for Talent Brand
Source: LinkedIn Global Recruiting Trends Report, Nov 2014
Best-in-class Talent Branding…
Is consistent and authentic in its message
Targets the right people with the right content
Leans on employees as brand ambassadors
Uses social media to engage with candidates
Measures results and improves
Target the right people with the right content
Engaging with relevant content…
…and measuring results
Using Rich Media
5 Steps to Boosting Your Talent Brand Through Content
