Link Building

A Presentation Justin Briggs S

Ignoring euphemisms for Fun & Profit  

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Hello

Justin Briggs Founder, Briggsby justin@briggsby.com @JustinRBriggs

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briggsby.com/smxlinks2013

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Content Marketing

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Content Outreach

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Link Outreach

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Link Building

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For many SEOs, Content Marketing is just

Link Building without the penalties.

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How do I build links in 2013?

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Like I did in 2011.

Source: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/

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I create & promote content.

Source: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/

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Quality link building hasn’t changed.

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Lazy people diminish the value of some techniques.

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Google raises the bar on techniques that slip through.

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But, link building is still working just fine.

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Adapt your tactics.

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Links everyone else is missing

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Lazy link builders are going to burn certain link types.

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Get the same domain, but higher quality pages.

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Sort by external outlinks

Crawl .edu site

Source: http://www.screamingfrog.co.uk/seo-spider/

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Looks for opportunities

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Content idea: Resource for international students

at colleges.

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Vet the idea.

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Discover new departments not yet aggressively targeted by SEOs and

create content for them.

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Build it.

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Used to acquire last month.

Follow up to double placement rates

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Hi, I reached out a month ago about <removed> we provide. We're still trying to get the word out about it. Could we be listed on your <removed> page because <justification on why they should link>? <Removed> can be found here: <URL> Thanks! Justin

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Within minutes, inbox was flooded with apologies.

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Say “because”

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Xerox study showed 57% increase in request compliance when

“because” was used.

Using embeds for links.

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Aren’t infographics dead?

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Embedding like it’s 2008!

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Modified quiz embeds become calculator based interactive content.

Source: http://www.movoto.com/blog/novelty-real-estate/star-trek-tribbles/

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Wait… haven’t we seen this?

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The embed isn’t the badge, it’s the whole content piece.

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These clouds move…

Source: http://www.movoto.com/blog/novelty-real-estate/balloons/

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This floats up from bottom.

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Links

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What else can you embed?

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Source: http://codecanyon.net/

Forget the mode. Focus on the story.

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Making games for girls while not “girling it up”.

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“Making of” & exclusives.

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Source: http://www.wired.com/underwire/2012/08/videogame-girl-fashions/

Embeddable  illustra%ons  instead  of  infographics  

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Take advantage of site mechanics.

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Primarily powered by view count. Increase

visibility with paid social traffic.

Wired

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Source: http://justinbriggs.org/33-links-and-how-to-get-them

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Sometimes... It’s still just SEO.

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Updating internal link structure

Manual link outreach

Million dollar lift in revenue.

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Monitor keyword usage in anchors.

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Source: http://moz.com/blog/understanding-link-based-spam-analysis-techniques

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Kept brand name in anchor > 50%

Source: http://codecanyon.net/ Source: http://codecanyon.net/

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Thanks!

A Presentation Justin Briggs S