2016 SMX Advanced - Top Takeaways

Top Takeaways From2016 SMX Advanced

June 22-23: Seattle, WA

We asked SMX Advanced attendees to share one thing they learned that they’re going to try.

Here’s what’s at the top of the to-do list of some of the world’s top search marketers.

SMX Advanced > Next Step

“Focus a lot more on AMP for mobile and less onexact match keyword optimization.”

Mandy WodnickLocation3 Media

“Get started on extended text ad copy... ASAP!”

Olivia HawkinsSearch discovery



“Based on the studies shown in the Mad Scientists session, I am going to test incorporating price points

into bidding for Google Shopping.”

Todd BowmanMerkle


“Adding voice search queries to my campaigns!”

John Harris1800Lighting.com

“I'm definitely going to look into Amazon PPC options - I have a few clients with unique products and we've been on

the fence regarding Amazon. Going to give it a whirl!”

Colton JosephMichaels Wilder



Michael TietjeBerkshire Hathaway Automotive

“I am going to try the n gram query mapping mentioned by Brad Geddes.”


Grant KrollMutual of Omaha

“Use Invoca Signal to get ideas for new keywords.”


“Consolidating search and social channels and trying to leverage the same audience across both channels. Specially

keeping in mind, that whatever is trending on social will most likely be searched on.”

Bhavna ShewakramaniPerformics

“Accelerated Mobile Pages.”

Ted FaigleKauai Digital Marketing



“Look into my data and integration partnerships.”

Jeff AldermanAdMarketplace


“Revamp campaign ads to support Google Extended Text Ads launch.”

Larry MartineFarmers Life Insurance


“Start with what questions you want to answer, and then identify what you need to track at that point. Then find

someone who can help you with that tracking.”

Cindy LarsonWheelhouse Search


“I have a lot of action items around wording to a mobile audience.”

Kimberly WatsonShopAtHome.com


“ETA's, considering 95% of advertisers were in the not so well to do in that category. We can now launch knowing Mobile stands on its own. Also, the Allstate

conference was huge for us being that we are in life insurance.”

John WilliamsFarmers Insurance

“Implementing AMP and improving analytics.”

Sean McKannayDick Hannah Dealerships



“I plan to review how we look at and present KPIs to our clients. In the Ask the SEM's closing presentation, there was some discussion about focusing more on a Revenue

per impression metric vs Return on Ad Spend. I am interested in seeing how that pans out.”

Jason AllingtonTriad Retail Media


“I'll be looking into testing with small budgets on Social Media Platforms to gain

insights into audiences that I will then apply to campaigns in AdWords and Bing Ads that

do not currently report on those metrics.”Mara GrowIdeal Positions


“One thing I plan on starting right away is writing new ad copy in preparation for Google's new expanded text ads. I learned

several ways to make this a smoother process and create more engaging messaging with the extra character space.”

Amy GriglakTempe Tourism Office


“Investigate new analytics tools.”

Claudia MarsiliMicrosoft

“Rewriting our creative for the new ExTA. This is a great chance for us to re-evaluate and align our voice to our exact audience and build consistency with our brand.”

Hannah FanThe Zebra



“The one thing I took away that I will immediately implement is mobile strategies and best practices in managing my call conversions. I found the Allstate

bridging the gap between offline and online conversions fascinating and kudos to that team.”

Amy KenneyMicrosoft


“Featured snippets: Dr. Pete shared some interesting stats about this during his presentation and may be worth

exploring as a way to drive longer-tail traffic to your site.”

Jackson LoTripAdvisor

“I will be testing out advanced google analytics tracking options utilizing Google Tag Manager.”

Spencer HeinzelCDK Global



“I loved the presentation on Google Rank Brain and featured snippets (rich answers) opportunity. Eric Enge's presentation was very informative and to the point and I will definitely look further into how I can implement this strategy on our websites.

Thank you for all the sessions and the learning experience.”

Camelia ClarkeGIE Media

2016 SMX Advanced - Top Takeaways

Technology

Transcript of 2016 SMX Advanced - Top Takeaways