Analysis of integrations for Advanced SEO (SMX Advanced 2013)

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From Microdata to Rich Snippets. Popular Schema.org is one of the keys to become more successful in Advanced SEO. If you understand how to improve the results with Schemas you will drive a higher CTR and more traffic. SEO is much more than just improving keywords or links. In this presentation you get insights in which categories you'll find the most Schema integrations, how many and if there could be a positive impact on rankings.

Transcript of Analysis of integrations for Advanced SEO (SMX Advanced 2013)

  • 1.From Microdata & Schema To Rich Snippets: Markup For The Advanced SEOMarcus Tober 06/11/201312/24/2013 Searchmetrics Inc. 2013 Page 1

2. Founder of Searchmetrics Im in love with SEO and search since 2001 Study of computer science in Berlin, so Im the techie 3. Made with Love in Berlin 120 passionate People Innovator in SEO Software since 2007Follow us twitter.com/searchmetrics facebook.com/Searchmetrics 4. Schema 5. Searchmetrics Data 6. Searchmetrics Data Schema.org USKeywords60,701 Domains415,729 12/24/2013 Searchmetrics Inc. 2013 Page 7 7. Schema.org Distribution of Integrations12/24/2013 Searchmetrics Inc. 2013 Page 8 8. Schema.org Distribution of Integrations12/24/2013 Searchmetrics Inc. 2013 Page 9 9. 12/24/2013 Searchmetrics Inc. 2013 Page 10 10. SEO Visibility - Comparison Average SEO Visibility of Domains12/24/2013 Searchmetrics Inc. 2013 Page 12 11. Schema - most popular Types12/24/2013 Searchmetrics Inc. 2013 Page 13 12. Keyword Categories Integration Share Distribution of KW Categories With Schema-Like12/24/2013 Searchmetrics Inc. 2013 Page 14 13. Keyword Categories Integration Share Distribution of KW Categories WITH Schema12/24/2013 Searchmetrics Inc. 2013 Page 15 14. Distribution of Schema-TypesIn URL/Domain12/24/2013 Searchmetrics Inc. 2013 Page 16 15. Distribution of Schema-TypesIn SERPS12/24/2013 Searchmetrics Inc. 2013 Page 17 16. Ratings and Reviews - only positive?12/24/2013 Searchmetrics Inc. 2013 Page 18 17. Schema Average Rankingwith Schemawithout Schema#22 12/24/2013 Searchmetrics Inc. 2013 Page 19 #25 18. Schema - Conclusion0,27% of Domains47% of Keywords#3 12/24/2013 Searchmetrics Inc. 2013 Page 20 19. Searchmetrics leading vendor of search an social analytics software with international focus12/24/2013 Searchmetrics Inc. 2013 Page 21