Analysis of Schema.org integrations for Advanced SEO (SMX Advanced 2013)

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From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Marcus Tober 06/11/2013 12/24/2013 ® Searchmetrics Inc. 2013 │ Page 1

description

From Microdata to Rich Snippets. Popular Schema.org is one of the keys to become more successful in Advanced SEO. If you understand how to improve the results with Schemas you will drive a higher CTR and more traffic. SEO is much more than just improving keywords or links. In this presentation you get insights in which categories you'll find the most Schema integrations, how many and if there could be a positive impact on rankings.

Transcript of Analysis of Schema.org integrations for Advanced SEO (SMX Advanced 2013)

Page 1: Analysis of Schema.org integrations for Advanced SEO (SMX Advanced 2013)

From Microdata & Schema To Rich Snippets:Markup For The Advanced SEO

Marcus Tober

06/11/2013

12/24/2013 ® Searchmetrics Inc. 2013 │Page 1

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Founder of

Searchmetrics

I‘m in love with SEO

and search since

2001

Study of computer

science in Berlin, so

I’m the techie

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Made with Love in

Berlin

120 passionate

People

Innovator in SEO

Software since 2007

Follow us

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Schema

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SearchmetricsData

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Searchmetrics Data – Schema.org US

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Keywords

60,701

Domains

415,729

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Schema.org – Distribution of Integrations

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Schema.org – Distribution of Integrations

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SEO Visibility - Comparison

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Average SEO Visibility of Domains…

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Schema - most popular Types

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Keyword Categories – Integration Share

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Distribution of KW Categories – With Schema-Like

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Keyword Categories – Integration Share

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Distribution of KW Categories – WITH Schema

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Distribution of Schema-Types

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In URL/Domain

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Distribution of Schema-Types

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In SERPS

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Ratings and Reviews - only positive?

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Schema – Average Ranking

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with Schema

#22

without Schema

#25

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Schema - Conclusion

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#3

0,27% of Domains 47% of Keywords

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