Legit Link Acquisition Master Class SMX Advanced - Seattle

www.verticalmeasures.com

Presented by Kaila Strong| [email protected] | @cliquekaila

LEGIT LINK ACQUISITION

www.verticalmeasures.com @cliquekaila

LINK BUILDING HASN’T CHANGED,

THE RULES ARE STILL THE SAME.


QUALITYRELEVANCYAUTHORITY

SUSTAINABILITY


24 LINK BUILDING LESSONS

8 Link Building Examples

8 Useful Tools

8 Things You Can Do Today

@cliquekaila


Lists

Broken Links

Niche Directory

Competitors

.EDU

Employee Sites

LINK BUILDING EXAMPLES

@cliquekaila


“ASK YOURSELFWOULD YOU WANT THIS LINK IF THERE WERE NO GOOGLE?”

-ERIC WARD



TacticAdvanced Search Query &

Synonym

“continuing education”

“doctors” “list” “bioethics”

DA 54 PR 5Live in 1 Hour

@cliquekaila

#1 Listshttp://www.cmelist.com/otherlinks.htm



TacticAdvanced Search Query &

Association

“fire education” “training”

“association” inurl:resource

inurl:.org

DA 92 PR 7Live in 1 Week@cliquekaila

#2 Associationshttp://www.nfpa.org



TacticPositive Brand Mention w/o Link

Use of social media

DA 84 PR 7Live in 2 1/2 Weeks

@cliquekaila

#3 Brand Mentionhttp://www.chicagobusiness.com



TacticLinks to 404 Pages & Link

Checker

27 Broken Links

DA 75 PR 7Live in 1 Week

@cliquekaila

#4 Broken Linkshttp://people.uncw.edu/albertm



TacticCompetitor Backlinks

Macro Spreadsheet

DA 66 PR 6Live in 2 Months

@cliquekaila

#5 Competitor Backlinkshttp://www.oakville.ca



TacticEDU Resource Page with

Advanced Search Query

inurl:edu “medical” “helpline”

“suicide” “resources”

DA 88 PR 7Live in 3 Weeks

@cliquekaila

#6 Resource Pagehttp://www.csun.edu/helpline/online_help/



TacticNiche Directory with Advanced

Search Query

inurl:gov “health professionals”

“directory of”

DA 100 PR 8Live in 3 Months

@cliquekaila

#7 Niche Directoryhttp://www.nlm.nih.gov/medlineplus/directories.html



TacticLink from Employee Bio

PA 34 PR 4Live in 4 Days

@cliquekaila

#8 Employee Linkhttp://www.cappchicago.org/


USEFUL TOOLS

• Find Broken Links

• Inform Webmaster

• Provide additional suggestions

@cliquekaila

#1 Broken Link Checker

#2 Ubersuggest.org

• Find Similar Keywords

• Wide Array of Keyword

Suggestions

• Get Inspiration


USEFUL TOOLS

• Find Brand Mentions

• Competitor Mentions

• Keyword Mentions

@cliquekaila

#3 Fresh Web Explorer

#4 Bulk URL Opener

• Open Multiple Websites at a

Time

• Improve Productivity

• Great for Competitive Analysis


USEFUL TOOLS

• Generate Advanced Search

Queries

• Find Guest Blogging

Opportunities

• Uncover Niche Sites

@cliquekaila

#5 Guest Post Labs Query Generator

#6 Google Alerts

• Find Interesting Content

• Reuse Advanced Search

Queries

• Increase Productivity


USEFUL TOOLS

• Find E-mail Addresses Quickly

• Generates Possible E-mails

• Cut & Paste for Efficiency

@cliquekaila

#7 linksy.me/find-email

#8 Scraper Google Chrome Extension

• Data Mining Tool

• Scrape Lists to Find Similar

• Scrape SERPs to Find Similar


8 THINGS YOU CAN DO TODAY

• Uncover sites quickly

• Narrow down results

• Work efficiently

@cliquekaila

#1 Become an Advanced Search Command Pro

#2 Create Content Your Competitors Want to Link To

• Get “Priceless” links

• Interviews, ‘history of’,

industry news, industry

secrets, etc…



• Find your images others are using without links

• If you have the bandwidth, allow others to

embed/hotlink your images

@cliquekaila

#3 Don’t Forget About Images

#4 Use Social Media

• Try contacting via social media

• Follow and Like your link contacts

• Get in front of webmasters before outreach for

familiarity



• Switch up outreach approach

• Test new strategies

• Set goals to improve rate of

response

@cliquekaila

#5 Test E-mail Outreach & Make Improvements

#6 Look for Old Content to Update on Third Party Sites

• Data Mining Tool

• Scrape Lists to Find Similar

• Scrape SERPs to Find Similar



• Find sites with malware

• Inform webmaster

• Offer your free services in

exchange

@cliquekaila

#7 Find Sites with Malware Using Scrapebox or Search Queries “Buy Cheap Viagra”

#8 Ask for Another Link

• Become a regular contributor

• Write an article or blog post for a site already linking to

you


LINK SMARTER, NOT HARDER.

Legit Link Acquisition Master Class SMX Advanced - Seattle

Technology

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