Link Building SMX Advanced 2013
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Transcript of Link Building SMX Advanced 2013
Link Building
A Presentation Justin Briggs S
Ignoring euphemisms for Fun & Profit
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briggsby.com/smxlinks2013
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Content Marketing
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Content Outreach
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Link Outreach
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Link Building
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For many SEOs, Content Marketing is just
Link Building without the penalties.
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How do I build links in 2013?
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Like I did in 2011.
Source: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
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I create & promote content.
Source: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
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Quality link building hasn’t changed.
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Lazy people diminish the value of some techniques.
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Google raises the bar on techniques that slip through.
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But, link building is still working just fine.
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Adapt your tactics.
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Links everyone else is missing
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Lazy link builders are going to burn certain link types.
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Get the same domain, but higher quality pages.
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Sort by external outlinks
Crawl .edu site
Source: http://www.screamingfrog.co.uk/seo-spider/
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Looks for opportunities
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Content idea: Resource for international students
at colleges.
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Vet the idea.
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Discover new departments not yet aggressively targeted by SEOs and
create content for them.
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Build it.
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Used to acquire last month.
Follow up to double placement rates
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Hi, I reached out a month ago about <removed> we provide. We're still trying to get the word out about it. Could we be listed on your <removed> page because <justification on why they should link>? <Removed> can be found here: <URL> Thanks! Justin
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Within minutes, inbox was flooded with apologies.
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Say “because”
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Xerox study showed 57% increase in request compliance when
“because” was used.
Using embeds for links.
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Aren’t infographics dead?
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Embedding like it’s 2008!
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Modified quiz embeds become calculator based interactive content.
Source: http://www.movoto.com/blog/novelty-real-estate/star-trek-tribbles/
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Wait… haven’t we seen this?
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The embed isn’t the badge, it’s the whole content piece.
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These clouds move…
Source: http://www.movoto.com/blog/novelty-real-estate/balloons/
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This floats up from bottom.
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Links
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What else can you embed?
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Source: http://codecanyon.net/
Forget the mode. Focus on the story.
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Making games for girls while not “girling it up”.
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“Making of” & exclusives.
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Source: http://www.wired.com/underwire/2012/08/videogame-girl-fashions/
Embeddable illustra%ons instead of infographics
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Take advantage of site mechanics.
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Primarily powered by view count. Increase
visibility with paid social traffic.
Wired
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Source: http://justinbriggs.org/33-links-and-how-to-get-them
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Sometimes... It’s still just SEO.
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Updating internal link structure
Manual link outreach
Million dollar lift in revenue.
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Monitor keyword usage in anchors.
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Source: http://moz.com/blog/understanding-link-based-spam-analysis-techniques
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Kept brand name in anchor > 50%
Source: http://codecanyon.net/ Source: http://codecanyon.net/
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Thanks!
A Presentation Justin Briggs S