The Wolf of Link Street - SMX Israel 2014

THE WOLF OF LINK STREET

Tom Harari

Director of Strategy @ IACQUIRE @Tomharari

Tom Harari

Director of Strategy @ IACQUIRE @Tomharari

DOWNLOAD Slides Here:

bit.ly/smx2014wolf

ABOUT ME • Tom Harari • Director of strategy @Iacquire • Worked for Omnicom Media Group • Consulted fortune 500 companies &

SMB’s • Started my SEO Journey as a Link

Builder

@IACQUIRE

AT LINK BUILDING

@tomharari

WHO HERE THINKS THEY ARE AWESOME

CLICK TO EDIT MASTER TITLE STYLE

CLICK TO EDIT MASTER TITLE STYLE

iacquire.com @tomharari

Let Me Tell You A Secret…

LINK BUILDING IS A FOOL’S GAME


@tomharari iacquire.com

ANY TACTIC MEANT TO BUILD UNNATURAL LINKS will get smacked down


We have Enough Tactics

http://www.linkbuildingbook.com/

http://pointblankseo.com/link-building-strategies


If you want to be a BOSS


You Need To Build Relationships


Building relationships leads to this


Content Marketing Process

Research

Ideation

Staging

Development

Promotion

Measurement

This is SO much easier when you got buy-in during the first few stages


If you want to stand out from everyone else


HUMAN ELEMENT Is What You’re Missing

TAKE THE TIME TO RESEARCH VIPS

iacquire.com


TWTRland • Drill down by

Location, Gender,

and Age

• Add additional

skills/topics

• See

Amplification/Reach

/Relevance

FIND POPULAR POSTS



Deep Dive With Followerwonk


Additional Tools


Rules To Influence The Influencers


Great Content Is not good enough


10 Basic Pillars To get You Started 1. Gives a unique angle to a told

story

2. Shares new information

3. Has a backbone of a strong intro,

body, and conclusion

4. Is not thin content (i.e., doesn’t

simply identify a problem without

really giving any solutions)

5. Is newsworthy: creates a stir, is

tied to a current event, and doesn’t

cover stale news

6. Is backed up by research

7. Offers a solution

8. Has a clear audience in mind

9. Demonstrates why the topic is

important and whom it affects

10. Passes the “so what?” test


Switch From “ME” To “YOU”


Nobody


Gives


A


F@#$


About


YOU


Provide Value First

Focus on a benefit to them first before ever asking for a thing

http://www.youtube.com/watch?v=cFdCzN7RYbw


Never Anticipate Anything in Return


“When you ask selfishly, the other person responds selfishly (or not at all)”

http://okdork.com/2012/10/09/make-it-easy-to-say-yes/

Noah Kagan - AppSumo


Act Like You Belong


VIPS & Influencers are used to:

• People being nervous or uncomfortable around them

• People asking them for shit • People who lack confidence


What You Want To Accomplish:

• Establish rapport & Credibility

• Show you’re sharp & Enthusiastic

• Show you’re an expert


Getting an introduction from someone you both know

doesn’t hurt


Keep It Short


Important people are busy… Get to the point


Make it Easy To Say Yes


Don’t Make Them Think Lay out

clear next steps


http://www.iwillteachyoutoberich.com/blog/how-to-ask-for-something-from-an-important-person-and-actually-get-it/

Personalize it. I personalized every email I sent and got a tremendous response rate of over 90%. Use my motto -- "Don't make the busy person do your work for you" -- and suggest ideas to them. Ramit Sethi –

IWillTeachYouToBeRich.com


INVOLVE THEM IN THE PROCESS If they agreed to give a quote or a story for your piece they’re much more likely to help you share it


Anticipate Objections


Think Hard About Why They might say no And counter it before They bring it up

@tomharari

you’ll be surprised at the people you become friends with


And how effective they can be for you

wwww.iacquire.com

Thank You @TomHarari [email protected]

The Wolf of Link Street - SMX Israel 2014

Marketing

Transcript of The Wolf of Link Street - SMX Israel 2014