Smarter Link Prospecting & Qualification - SMX Sydney 2014
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LINK PROSPECTING & QUALIFICATION SMX
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Transcript of Smarter Link Prospecting & Qualification - SMX Sydney 2014
LINK PROSPECTING & QUALIFICATION
SMX
Quick Status Update on Links
@POINTBLANKSEO
“I think backlinks still have many, many years left in them.”
PROSPECTING
LET’S TALK
Backlink Research (standard model)
@POINTBLANKSEO
Looking Horizontally
@POINTBLANKSEO
Looking Vertically
@POINTBLANKSEO
Looking Cross-Geographically
@POINTBLANKSEO
Looking at Prospects
@POINTBLANKSEO
www.yellowpages.com.au/find/limousine-car-hire-services-chauffeur-driven/five-dock-nsw
www.sydney.com/things-to-do/hire-cars
Quantifying Content Opportunities
@POINTBLANKSEO
1. Research links to previously created content on same topic
wikitravel.org/en/Driving_in_Australia
goaustralia.about.com/cs/practicalinfo/a/ausdrive1.htm
VIA AHREFS.COM
Quantifying Content Opportunities
@POINTBLANKSEO
2. Research links to similar content (driving tips, Australia travel tips)
www.webwombat.com.au/travel/articles/tips-travelling-australia.htm
mylicence.sa.gov.au/safe-driving-tips
VIA AHREFS.COM
QUALIFICATION
LET’S TALK
Link Qualification Model
@POINTBLANKSEO
Link Qualification Model
@POINTBLANKSEO
Benefits:
q Saves time in outreach process
q Reduces outreach footprint
Drawbacks:
q More time used, same # of links from campaign
Time for Some Examples!
@POINTBLANKSEO
Qualifying by Obtainability (Ex. #1)
@POINTBLANKSEO
www.adelaideairport.com.au/air-travel/to-and-from
Qualifying by Obtainability (Ex. #2)
@POINTBLANKSEO
mcec.com.au/visiting-melbourne/getting-there/
Qualifying by Obtainability (Ex. #3)
@POINTBLANKSEO
www.marriott.com/hotels/maps/travel/melmc-melbourne-marriott-hotel
Qualifying by Obtainability (Ex. #4)
@POINTBLANKSEO
fbs.anu.edu.au/fleet-management/rental-vehicles
Qualifying by Obtainability (Ex. #5)
@POINTBLANKSEO
www.travellerspoint.com/guide/Australia/
Qualifying by Obtainability (Ex. #6)
@POINTBLANKSEO
www.kayaksydney.com/What_to_wear/index.htm
Qualifying by Obtainability (Ex. #7)
@POINTBLANKSEO
www.mth.msu.edu/CurrentStudents/career.aspx
Qualifying by Obtainability (Ex. #8)
@POINTBLANKSEO
www.racq.com.au/motoring/cars
Qualifying by Obtainability (Ex. #9)
@POINTBLANKSEO
www.star.com.au/find-us/Pages/getting-here.aspx
Qualifying by Obtainability (Ex. #10)
@POINTBLANKSEO
geta.firenet.gov/web-links
Qualifying by Obtainability (pages)
@POINTBLANKSEO
What to identify:
q The context of the link(s)
q The purpose of the page
q The type of link(s)
TOOLS
LET’S TALK
Backlink Research Tools
@POINTBLANKSEO
Qualification Tools
@POINTBLANKSEO
