4C & CBEL | SMX Advanced London 2011

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4C & CBEL

description

Pete Wailes's talk about creating content and interacting with communities online as a digital marketer

Transcript of 4C & CBEL | SMX Advanced London 2011

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4C & CBEL

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Creative & Compelling Content Creation

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Community-Based Engagement Links

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Client Field Brainstorm

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Think Broad

~Politics

EnvironmentSociety

Technology~

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Data Mining

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Helpful Queries"keyword" followed by:

"Powered by ""meta content='blogger'""You may use HTML tags for style""Board index" + "It is currently""The team" + "Log me on automatically each visit"

allintitle:"Sign Up"|joininurl:wiki|forum|blog -site:mediawiki.org -site:wikipedia.org"Powered by MediaWiki" -site:mediawiki.org -site:wikipedia.orgsite:.gov.uk inurl:memberlistsite:.edu inurl:memberlistsite:.com inurl:memberlist

"Powered By " phpbb|phpbb2|phpbb3|vbulletin|wordpress|smf|punbb|bbpress|yabb|minibb|phorum|b2evolution|lifetype

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Conceptualisation

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Execution

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Scaling Content Generation?

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Wrong Idea

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Attract Passionate Users...

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...And Be Remarkable

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(This Isn't Remarkable)

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Getting Links

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Social Issues?

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Don't Worry

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Thanks!

@petewailes / @Pay4ResultsSEO

Strategy Internet Marketingwww.strategyinternetmarketing.co.uk