Social media and your Social media and your job searchjob search

Philippe GadeynePhilippe Gadeyne

Spinnaker Spinnaker MarketingMarketing

Social Media from strategy to implementationSocial Media from strategy to implementationBusiness ConsultingBusiness Consulting

phgadeyne@gmail.comphgadeyne@gmail.comwww.spinnakermarcom.comwww.spinnakermarcom.com

Social MediaSocial Media

I am looking for a job, I am looking for a job,

What is social mediaWhat is social media

Why should I care?Why should I care?

Philippe Gadeyne: Social Media from strategy to implementationPhilippe Gadeyne: Social Media from strategy to implementation

What is social media?What is social media?

Social media is the leveraging of social technology to Social media is the leveraging of social technology to maximize exposure, create networking maximize exposure, create networking

opportunities, job opportunities and business opportunities, job opportunities and business opportunitiesopportunities

LinkedIN.comLinkedIN.com Facebook.comFacebook.com MySpace.comMySpace.com Plaxo.comPlaxo.com YouTube.comYouTube.com Meetup.comMeetup.com Twitter.comTwitter.com And many other less known niche networksAnd many other less known niche networks

Why should I care?Why should I care?

73.3% of employers use 73.3% of employers use social network or social media to support their recruitment efforts

PlatformPlatform 20092009 20102010

LinkedInLinkedIn 95%95% 78%78%

FacebookFacebook 59%59% 55%55%

TwitterTwitter 42%42% 45%45%

BlogBlog 19%19%

You TubeYou Tube 14%14%

My SpaceMy Space 11%11% 5%5%

Have you successfully hired a Have you successfully hired a candidate through an online social candidate through an online social

network?network?

58.1% answered yes58.1% answered yes

Of the companies hiring in 2010Of the companies hiring in 2010

92% recruited via social networks

89% use LinkedIn, 28% use Facebook 50% use Twitter

Rate candidate qualityRate candidate quality

Satisfaction on a 1 to 10 scale

8.14 REFERRALS 8.09 INTERNAL TRANSFERS 7.34 DIRECT SOURCING 6.86 SOCIAL NETWORKS 6.52 CORPORATE CAREER SITE 6.45 3RD PARTY RECRUITERS/ SEARCH FIRMS 6.25 CAMPUS RECRUITING 5.96 SEARCH ENGINE OPTIMIZATION 5.89 JOB BOARDS

Why do you use social networksWhy do you use social networks

77% Reach passive job seekers77% Reach passive job seekers 74% Low cost74% Low cost 72% Source of hard to find skills and 72% Source of hard to find skills and

experienceexperience 72% Good way to find target candidates72% Good way to find target candidates 60% Identify potential candidates before a 60% Identify potential candidates before a

requisition opensrequisition opens

Do you review online profiles during Do you review online profiles during candidate selectioncandidate selection

32% Always32% Always 38% Occasionally38% Occasionally

What tools do you use to research What tools do you use to research candidates?candidates?

76% LinkedIN76% LinkedIN 67% Search engine67% Search engine 61% Referrals61% Referrals 44% Facebook44% Facebook 21% Twitter21% Twitter 10% MySpace10% MySpace

What type of candidates does your What type of candidates does your company find through referral vs company find through referral vs

social networkssocial networks

ReferralReferral Social NetworkSocial Network

Entry LevelEntry Level 76%76% 34%34%Mid Level/Manager (3-Mid Level/Manager (3-6 years)6 years) 77%77% 51%51%

Senior Level/Director Senior Level/Director (7-10)(7-10) 62%62% 43%43%

Executive/VPExecutive/VP 44%44% 27%27%

C LevelC Level 28%28% 13%13%

In what candidate source will your In what candidate source will your company invest more this year?company invest more this year?

46% Social networks46% Social networks 29% Corporate career sites29% Corporate career sites 23% SEO23% SEO 20% Employee referrals20% Employee referrals

In what candidate source will your In what candidate source will your company invest less this year?company invest less this year?

38% Outside recruiters/search firms38% Outside recruiters/search firms 36% Job boards36% Job boards 16% Campus recruiting16% Campus recruiting

What does that mean for you?What does that mean for you?

More jobs will be filled through live and More jobs will be filled through live and online networkingonline networking

Job Boards will become more and more Job Boards will become more and more irrelevantirrelevant

Employers ask me about Social Employers ask me about Social Media, why?Media, why?

5 percent of online shoppers note that social media influenced them to visit a 5 percent of online shoppers note that social media influenced them to visit a retailer’s website (retailer’s website (ForeseeForesee) )

40% of corporate Twitter accounts engage in some kind of customer service (40% of corporate Twitter accounts engage in some kind of customer service (Burson-MarstellerBurson-Marsteller) )

48 percent of consumers combine social media and search engines in their buying 48 percent of consumers combine social media and search engines in their buying process (process (GroupMGroupM))

24 percent of adults have posted a review of a product they have purchased (24 percent of adults have posted a review of a product they have purchased (HubSpotHubSpot) )

41 percent of the companies report that there is no staff dedicated to social media (41 percent of the companies report that there is no staff dedicated to social media (Useful Social MediaUseful Social Media) )

89 percent of companies note that social media will become a useful cog in their 89 percent of companies note that social media will become a useful cog in their marketing mix moving forward 35 percent of small businesses utilize social media in marketing mix moving forward 35 percent of small businesses utilize social media in their marketing mix (their marketing mix (eMarketereMarketer) )

One out of every six minutes spent online is on a social network (One out of every six minutes spent online is on a social network (comScorecomScore) ) 62 percent of Facebook users between 35-54 years of age have liked a brand 62 percent of Facebook users between 35-54 years of age have liked a brand

(eMarketer) (eMarketer) 47 percent of journalists will use Twitter as a source for a story (Digital Journalism 47 percent of journalists will use Twitter as a source for a story (Digital Journalism

Study) Study) The average media site integrated with Facebook has seen a 300 percent increase in The average media site integrated with Facebook has seen a 300 percent increase in

referral traffic (Search Engine Land) referral traffic (Search Engine Land) 61 percent of Facebook users who have liked a brand note that they are more likely 61 percent of Facebook users who have liked a brand note that they are more likely

to purchase from that brand (AllFacebook) to purchase from that brand (AllFacebook) 96 percent of Americans use Facebook (Business Insider) 96 percent of Americans use Facebook (Business Insider) 80 percent of social media marketers are using the platforms to increase brand 80 percent of social media marketers are using the platforms to increase brand

awareness (eMarketer) awareness (eMarketer) 46 million Americans check their social media profiles daily (Edison Research)46 million Americans check their social media profiles daily (Edison Research)

Jive studyJive study 66% percent of executives believe that social 66% percent of executives believe that social

applications for business represent a applications for business represent a fundamental shift in how work will get done. fundamental shift in how work will get done.

53% percent of executives believe they must 53% percent of executives believe they must adopt Social Business or risk falling behind. adopt Social Business or risk falling behind.

57% anticipate “increased revenue or sales” as 57% anticipate “increased revenue or sales” as a result of implementing a Social Business a result of implementing a Social Business strategy. strategy.

77% of executives and 51 percent of millennials 77% of executives and 51 percent of millennials have downloaded at least 1 web based have downloaded at least 1 web based application for work use either on their mobile application for work use either on their mobile device or personal computer. device or personal computer.

Research from The Research from The Center for Marketing ResearchCenter for Marketing Research at the at the UMass Dartmouth indicates fast-growing UMass Dartmouth indicates fast-growing U.S. companies continue to out-shine the U.S. companies continue to out-shine the Fortune 500 on deployment of social Fortune 500 on deployment of social media marketing initiatives. media marketing initiatives.

71 % use Facebook71 % use Facebook 59% use twitter59% use twitter 50% use blogs50% use blogs 33% use videos33% use videos

Inc 500 Social Media UseInc 500 Social Media Use

How important is Social Media for How important is Social Media for your business/marketing strategyyour business/marketing strategy

56% Very Important56% Very Important 30% Somewhat important30% Somewhat important

How will you use social media and How will you use social media and help your employerhelp your employer

You need to understand how companies use You need to understand how companies use social media and the company you are social media and the company you are interviewing with uses social mediainterviewing with uses social media

BrandingBranding Public RelationPublic Relation Customer ServiceCustomer Service Tech SupportTech Support Lead GenerationLead Generation Communication with suppliersCommunication with suppliers Communication with the publicCommunication with the public Internal CommunicationInternal Communication Increase salesIncrease sales Marketing ResearchMarketing Research Market IntelligenceMarket Intelligence Competitive IntelligenceCompetitive Intelligence RecruitingRecruiting AdvertisingAdvertising

Your First Answer ThoughYour First Answer Though

In Compliance with the employer’s In Compliance with the employer’s

Social Media PolicySocial Media Policy

Social Media is Here to StaySocial Media is Here to Stay

Research the different platformsResearch the different platforms Familiarize yourself with themFamiliarize yourself with them Familiarize yourself with the niche Familiarize yourself with the niche

platforms used in your industryplatforms used in your industry Google yourselfGoogle yourself Familiarize yourself with privacy settingsFamiliarize yourself with privacy settings Sanitize your profilesSanitize your profiles Use them to your advantageUse them to your advantage

““If you do not like change, If you do not like change, you will like irrelevancy even less”you will like irrelevancy even less”

General Eric ShinsekiGeneral Eric Shinseki

Philippe GadeynePhilippe Gadeyne

Spinnaker MarketingSpinnaker MarketingSocial Media from strategy to implementationSocial Media from strategy to implementation

Business ConsultingBusiness Consulting

phgadeyne@gmail.comphgadeyne@gmail.com

www.spinnakermarcom.comwww.spinnakermarcom.com

www.LinkedIn.com/In/pgadeynewww.LinkedIn.com/In/pgadeyne