Social Media as Recruiting Equalizer
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Transcript of Social Media as Recruiting Equalizer
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social media as a
recrui-ng equalizer
@jessica_lee @APCOjobs FB/joinAPCO
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they’re watching me,
so help a sister out and
tweet cau=ously about this session. for real.
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what influences my work – i am: an HR gal first & foremost‐‐
not super tech savvy‐‐
really unorganized‐‐ an introvert‐‐
cheap‐‐
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about my company ‐
global firm. PR/communica=ons consul=ng. 500+ ees, $115k mill in revenue. HR team of 15. highly compe==ve environment.
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apr 2008
june 2008 mar 2008
nov 2007 feb 2009 today
june 2009
july 2009
aug 2009
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oh the places you’ll go…
with media social
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the social recrui=ng puzzle.
employment branding
sourcing candidates
building community
2 1
3
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@APCOjobs V/joinAPCO
inten-onal –
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@jessica_lee FisWul of Talent
accidental –
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also accidental – “thought leadership” “i read your piece in glamour magazine and thought it was so cool to see someone from our industry highlighted, and a recruiter no less… i also saw that you’re recrui=ng for NYC professionals…”
“holy cow, you’re not like my HR people. they don’t do any ac=ve recrui=ng or understand my work. i would want to be recruited by someone like you.”
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you’re online ‐ so what?
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APCO’s source of hire stats ‐
16% 26%
30% 19%
32% 33%
9% 22%
14%
2008 2009, ytd
referrals
internet
college recrui-ng
social media agencies
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other “metrics” • web traffic up by 20% • cancelled monster contract
• zero 3rd party recrui=ng • the qualita=ve stuff ‐
– “i love FisWul of Talent. i feel like i can get into APCO’s HR psyche…”
– “i saw the office pictures…” – “you social media presence makes me believe you’re a progressive company…”
– community, community, community
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i will monitor our facebook account daily. i will not to step on the marke=ng team’s toes. i will be social and actually talk to candidates. i will not not send ‘bot messages out. i will not get mad when people copy me. i will try to get used to being watched. i will…
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it’s all about jessica (?)
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imita=on is the sincerest form of flahery.
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turf wars may happen
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welcome to the fishbowl.
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“14 minutes into the interview, you realize that it’s just not a sheen you’re seeing on his face – he’s swea=ng. profusely swea=ng… the sweat has even gathered around his shirt collar which almost appears as if it is bleeding with the top half of his collar, the part touching his neck, darker than the rest of his collar because of the sweat dripping off of his noggin…”
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haterade, anyone?
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i’m actually not that popular, and that’s OK.
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thought leadership maRers – but not among us here.
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extra stuff!
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fundamental social media principles
4
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1. par-cipa-on and conversa-on
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2. popularity doesn’t necessarily maher
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3. let go of
control.
influence
or lead.
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4. authen=city mahers.
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regardless the or social network, four steps
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LURK just read stuff first…
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a conversa=on (interact)
Are job boards dying? Which are you
using?
I hate monster.com & cancelled my contract
too!
I read this really good ar=cle on
employee engagement!
Have you ever heard of the trainer John Spence? Any good?
I’m hiring an intern! Referrals?
I love my company. Free pizza and beer
every Thursday!
I need a turnover calculator!
Someone make me laugh. It’s
been a hard day.
START or JOIN
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jump in as an individual
begin as an organiza-on DECIDE
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your own brand… (share knowledge)