1.Social Media in Recruiting Tracy GodfreyGodfrey Talent Strategies November, 2011Tracy GodfreyNovember, 2011 1

2. Social Media in Recruiting: Session Goals See how employers are using social media andtrends in recruiting How you can leverage social media in your jobsearch and build an online presence Using social media as a tool to learn about careers,companies and opportunities, and find connections Combining online social networks with your ownpersonal relationships to help you in exploringcareers and in finding a job Tracy Godfrey November, 2011 2 3. Social MediaRelatively new, but now almost ubiquitousWorks of user-created video, audio, text ormultimedia that are published and shared in asocial environment, such as a blog, podcast,forum, wiki or video hosting site. Social networking first defined in 2004 Made possible by Web 2.0 Not just access the internet, but interact -create & share onlineTracy GodfreyNovember, 2011 3 4. Social Media Has Become a Real Factor in Recruiting Used increasingly by both recruiters andcandidates Job boards have receded in dominance Employers are using social media to postjobs, push out their message, search forcandidates, and check them out (bothpositively and negatively)Tracy Godfrey November, 2011 4 5. Use of Social Media isIncreasing Dramatically Career Xroads: 88.5% of companies areusing social media in hiring Jobvite: 89% using social media in 2011,up from 83% in 2010 SHRM survey: 56% using it now, up from34% in 2008 Only 21% of companies dont plan to usesocial recruiting this year.Tracy Godfrey November, 2011 5 6. Top Social Media SitesEmployers use for recruitingJobviteSHRM LinkedIn 78% 95% Facebook 55% 58% Twitter45% 42% Prof. or Assn. sites 23% Blogs19% YouTube14% MySpace5% Others: Foursquare, Virtual communities,Google+(?)Tracy GodfreyNovember, 20116 7. Four Ways to Look at Social Media in RecruitingSocial media in recruiting is reciprocal:1. Candidates look for employers2. Employers look for candidates3. Candidates look at employers find out what they are like, dig up dirt4. Employers look at candidates find out what they are like, dig up dirtTracy GodfreyNovember, 20117 8. Social Media New application of Age-old PhenomenaSocial networks have been around a long time:Figure out who you want to meet, then go to where they gather to meet themThe internet brought this into a virtual realm What are some social networks you are apart of? Tracy GodfreyNovember, 2011 8 9. A Quick History ofSocial MediaTracy Godfrey November, 2011 9 10. Social Media New application ofAge-old PhenomenaThe Watering HoleTracy Godfrey November, 2011 10 11. Social Media New application ofAge-old Phenomena The RendezvousTracy Godfrey November, 2011 11 12. Social Media New application ofAge-old Phenomena Around the FireTracy Godfrey November, 2011 12 13. Social Media New application ofAge-old Phenomena The PubTracy Godfrey November, 2011 13 14. Social Media New application of Age-old Phenomena Wherever Crowds GatherTracy GodfreyNovember, 2011 14 15. Social Media New application ofAge-old PhenomenaIn the Many Ways People Connect 6 degrees of Kevin Bacon: http://www.sixdegrees.org/ Social Networking with a social conscienceTracy Godfrey November, 201115 16. Start by Googling yourself this is youronline persona - make sure it presents youin a positive light Its likely employers will Google you at somepoint before they hire you Google searches are a great way to learnabout employers. Like you, companies cancontrol some but not all, of whats onGoogle Check News to see how othersare covering the companyTracy Godfrey November, 2011 16 17. Linked In Create a professional Profile Build your network Look for connections Search for people, companies, jobs,industries, career fields Use Advanced Search to drill down Join LinkedIn Groups & participate Follow companies See how you are connected Monitor activity & Views on your Home pageTracy GodfreyNovember, 201117 18. How Companies Use Linked In Company profile to promote brand, image Create and participate in Groups Post jobs Connect job boards and databases toLinkedIn e.g. Taleo, Search for candidates Size up candidates who have appliedTracy Godfrey November, 201118 19. FacebookUsually more personal than professional, butis used in recruiting & job search Make sure your privacy settings are setthe way you want them Highlight activities that might spark acommon interest with an employer Be appropriate on Facebook Monitor Tags on photos that may not beappropriate professionallyTracy Godfrey November, 2011 19 20. How Employers UseFacebook Create company Facebook pages topromote company brand and image Get people to Like & follow company Sometimes post jobs, links to career sites Monitor whats being said about them Search for potential talent Check out candidates (positive & negative)Tracy Godfrey November, 201120 21. Twitter Set up a Twitter account Tweet if you are so inclined Follow companies for news, jobpostings, corporate positioning Tweet when you have something to say,but dont overdo it Assume that all you Tweet will bediscovered Use www.search.twitter.comTracy GodfreyNovember, 2011 21 22. How Employers Use Twitter Push out information about their company links to news releases, events, jobs,products, etc. Communicate with followers Do searches to find talent who shareinterests or are talking about topics criticalto their companyTracy Godfrey November, 2011 22 23. General rules on social media Be professional; Be appropriate dont post illegal orrisque items Assume all will seeeven your Mother Stay active in groups and across social media Upyour Google quotient Keep it positive Dont slam employers orcompeting points of view Dont overdo it Network, but dont pester Being overexposed is not good (especially literally) Be careful on frequency & timing Ultimately your aim is to connect with People socialmedia is a tool to get thereTracy Godfrey November, 2011 23 24. Social Medias Value:More than for Job Search Use it to connect professionally and develop in your career LinkedIn to stay connected with colleagues LinkedIn to share ideas & updates on your work Virtual communities to contribute, get help, staycurrent on trends, stay visible, build your brand Professional associations to stay current, getcontinuing education, connect, learn from leaders Twitter to follow companies, interesting people All of the above to track job & industry trends,hot companies, critical issuesTracy GodfreyNovember, 2011 24 25. Sample Social Media Search: Jobs in Your Field in MN1. Google: Minnesota & the name of the profession (Start broadly and narrow if necessary)2. Do LinkedIn Search based on Google results to look for people & connections Advanced searches on People, Companies, Industries, Key Words3. Do similar Facebook search on Google results & learn about people identified from LinkedIn4. Check Twitter, YouTube, other social media sites to learn more about companies & organizations Tracy GodfreyNovember, 2011 25 26. Sample Social Media Search:Your Field in MN5. Go back to Google to look up news on targeted companies6. Look for connections to gain introductions & connect with people7. Go back to LinkedIn, Facebook, major job boards, niche job boards & professional associations to find jobs & apply8. Get personal Connect with key people for networking & informational interviews to meet and learn more; connect with those with the power to hire Tracy Godfrey November, 2011 26 27. Your most important link: From online back to real-world relationshipsSchool AthleticsWork& Professional InformalRecreationSocializing & LeisureInterests Volunteer Family &&Community Faith Community Friends Tracy Godfrey November, 2011 27 28. Link to Todays Presentation on SlideShare http://www.slideshare.net/TracyGodfrey/ social-media-in-recruitingTracy GodfreyNovember, 201128 29. About the PresenterTracy Godfrey is a seasoned HR professional with more than 25 years experience, leading teams & consulting on recruiting and selection for major Twin Cities corporations.Tracy holds an MBA and Senior Professional, HumanResources (SPHR) certification. He is a member of theLeadership Group of the Vital Aging Network (VAN)http://www.linkedin.com/in/tracygodfreytalentstrategies tgodfrey4630@msn.comTracy Godfrey November, 201129