Social Media RecruitingWhy companies can’t resist?

By ePublicist on Flickr

•No more newspaper ads

•No more piles of paper resumes

•Savvy company recruiters have turned to social media for attracting the most qualified and talented pool of candidates

By Michael Svoboda on Flickr

% Of Recruiters Connected To Each Social Network(2) 

Canada 1. Information Technology 2. Staffing & Recruiting 3. Finance & Banking 4. Fashion & Apparel 5. Manufacturing 6. Oil & Gas 7. Other 8. Retail 9. Sales 10. Financial Services

Top Industries For Social Media Job Postings(2)

94% of companies are using social media to recruit(6)  

By ePublicist on Flickr

73% of companies successfully hired a

candidate with social media(6)

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93% of companies

used LinkedIn for recruiting,

66% use Facebook,

and 54% use Twitter(6) 

By ePublicist on Flickr

36% are active on LinkedIn(6) 

40% are active on Twitter(6) 

83% are active on Facebook(6) 

Job Seekers

By ePublicist on Flickr

Where Women Look For Jobs

(6) 

58% of Facebook use is women(6) 

How Men and Women Use Social Media To Job Search

Men and women equally use

Twitter(6) 

67% of LinkedIn use is male(6) 

80% of Pinterest use is women(6)  

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The type of content used by companies to recruit is important 

40% of people respond best to visual information than plain text(6) 

By Mary on Flickr

A recruiting video gets

36% more applicant

s(6) 

Videos are shared 12x more than text and

link posts combined(7) 

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Social media makes it easier for recruiters to do reference and credential checks on candidates(3)

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59% of recruiters rated candidates sourced from social networks as “high quality”(7) 

By Ralph Daily on Flickr

73% of recruiters said that to compete against other employers

they highlight company culture(7)

By Crystal Bai on Flickr

21% of candidates

say they found their favourite or best

job through a social network(7)

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The snowball effect will occur as happy candidates share their experience with friends and social media

recruiting grows(7)

By Lifelong Impressions on Flickr

"Organizations with an integrated approach to talent management have an 87% greater ability to hire the

best people"(7)

A multi network recruiting strategy is critical(7) 

By Jeff Kubina on Flickr

Half the potential candidates could be lost without a social media recruiting strategy(7)

By Orofacial on Flickr

Facebook market place and Facebook pages are free job posting sites(1)

Social media recruiting is a cost affective recruiting method(3)

Posting jobs on Twitter, short and sweet, 140 characters, to a broad audience is free(1)

LinkedIn costs $195 for a 30 day job posting(1)

By 401(K) 2012 on Flickr

73% of 18-34 year olds found their

last job through a social network(7)

By Benson Kua on Flickr

Millennials and Social Media 

The average mobile phone user checks their device 150 times a day(4)

“We are seeing people check their phones for Facebook 20 times a day(5)

71% of North American teens use Facebook(5)

Millennials are plugged into social media 9.5 hours per day(7)

Twitter is becoming the new job board and the new resume(9)

By Yasin Hassan on Flickr

By 2020, less than 5 years of now, Gen Y will make up 50% of the workforce(7)

Social media recruiting will grow along with Generation Y

By garywfoto on Flickr

Website Sources: 1. Black, Tiffany. "How to Use Social Media as a Recruiting Tool." Inc. Inc, 22 Apr. 2010. Web. 29 May 2016. <http://www.inc.com/guides/2010/04/social-media-recruiting.html>. 2. Bullhorn Reach. "2014 Global Social Recruiting Activity Report." Bullhorn Reach. Bullhorn, Inc., Aug. 2014. Web. 29 May 2016. <http://pages.bullhorn.com/rs/bullhorninc/images/2014 Social Recruiting Activity Report.pdf>. 3. Greiner, Lynn. "How to Use Social Media as a Recruiting Tool." The Globe and Mail. The Globe and Mail Inc., 6 June 2011. Web. 29 May 2016. <http://www.theglobeandmail.com/report-on-business/small-business/sb-managing/how-to-use-social-media-as-a-recruiting-tool/article582548/>. 4. Margalit, Liraz. "Why We're Addicted To Our Smartphones, But Not Our Tablets." Smashing Magazine. Smashing Magazine, 4 Nov. 2015. Web. 29 May 2016. <https://www.smashingmagazine.com/2015/11/why-addicted-smartphones-not-tablets/>. 5. Matrix, Sidneyeve. “Module 02: Online Friendship.” Film 260 S Digital Culture Trends, Moodle. [9 May 2016]. Web. [9 May 2016]. <https://moodle.queensu.ca/2015-16/mod/page/view.php?id=74575>. 6. Parker, Samara. "26 Social Recruiting Stats and Facts." Jobcast. Jobcast, 28 July 2014. Web. 29 May 2016. <http://www.jobcast.net/26-social-recruiting-stats-and-facts/>. 7. Parker, Samara. "7 Social Recruitment Stats & How to Apply Them." Jobcast. Jobcast, 23 Mar. 2015. Web. 29 May 2016. <http://www.jobcast.net/7-social-recruitment-stats-how-to-apply-them/>. 8. Rosen, Jeffrey. "The Web Means the End of Forgetting." The New York Times. The New York Times, 24 July 2010. Web. 29 May 2016. <http://www.nytimes.com/2010/07/25/magazine/25privacy-t2.html?pagewanted=all>. 9. Silverman, Rachel E., and Lauren Weber. "The New Résumé: It's 140 Characters; some Recruiters, Job Seekers Turn to Twitter, but Format is a Challenge; Six-Second Video Goes Viral." Wall Street Journal (Online) Apr 09 2013. ProQuest. Web. 29 May 2016. <http://search.proquest.com.proxy.queensu.ca/docview/1324718460?accountid=6180>.  10. Singer, Natasha. "They loved your G.P.A. then they saw your tweets." New York Times 10 Nov. 2013: 3(L). Academic OneFile. Web. 29 May 2016. <http://go.galegroup.com.proxy.queensu.ca/ps/i.do?id=GALE%7CA348658208&v=2.1&u=queensulaw&it=r&p=AONE&sw=w&asid=52d687d805501c666ad06747eeb3ea2c#>.

Photo Sources: All images found from Flickr under the Creative Common License