Social Media StrategySocial Media Strategy

Social RecruitingSocial Recruiting

Jon FernandesJon Fernandes

SOCIAL Recruitment? SOCIAL Recruitment?

What is it? What is it?

Why should I be doing it?

Why should I be doing it?

Is that just finding

candidates on LinkedIn?Is that just finding

candidates on LinkedIn?

Recruiters

Recruiters

Great at building relationships

Great at building relationships

Building credibility, Building credibility,

One person at a time One person at a time

Moving to Moving to

Sharing insightful content

Sharing insightful content Build credibility Build credibility

Establish yourself as an expert on the social web

Establish yourself as an expert on the social web

Social Recruiting Social Recruiting

Interacting with RELEVANT

online communities Interacting with RELEVANT

online communities

Personality beyond the logo Personality beyond the logo

Transparency

Transparency

Build relationships quicker!

Build relationships quicker!

Moving from

this:

Moving from

this:

To this…To this…

Not as easy as just

setting up accounts…Not as easy as just

setting up accounts…

…not a campaign…not a campaignSocial media is a COMMITMENTSocial media is a COMMITMENT

RequiresRequires

OrganisationalOrganisational

With change…With change…

Comes resistanceComes resistance

And challengesAnd challenges

WithWith Social Media

Social Media

These are generally in the form of…

These are generally in the form of…

We don’t

get it!What is twitter?What is twitter?

How will making a youtube video add any value?

How will making a youtube video add any value?

How to I join a LinkedIn group?

How to I join a LinkedIn group?

Etc.Etc.

Education, and training is key!Education, and training is key!

We’ll do it later I’ve got things to do…I’ve got things to do…

Calls to makeCalls to make

People to seePeople to see

…No time to tweet

…No time to tweet

…or blog…or blog

How do you encourage participation?How do you encourage participation?

StrategyIt all starts with a…It all starts with a…

…How are we going to get there?…How are we going to get there?What do we want from Social Media?What do we want from Social Media?

…a social media roadmap…a social media roadmap

Jon’s

Strategy

KPI’s…you can make it manageable…you can make it manageable

If you can make it measurable…If you can make it measurable…

…into Operational drivers of success!

…into Operational drivers of success!

Break down organisational objectives

Break down organisational objectives

Visual factory Visual representation of

Performance dataVisual representation of

Performance data

Increase participation throughIncrease participation through

Generate BusinessGenerate Business

Advertising & Exposure rate

(reach)

Advertising Rate

New jobs exposure rating

New formed relationships

Marketing emails sentMarketing emails sent

New LinkedIn contacts

New LinkedIn contacts

New Twitter followers/ following

New Twitter followers/ following

LinkedIn jobs

LinkedIn jobs Tweet jobsTweet jobs Website

JobsWebsite

Jobs

Personal credibility

External advocacy Insightful content

sharing rateCommunity

participation rate

EventsEvents Guest BlogsGuest Blogs Re-tweetsRe-tweets

BlogsBlogs VideosVideos Tweets/ LinkedInTweets/ LinkedIn

LinkedIn discussionLinkedIn

discussionKey

WebsitesKey

Websites

Drivers of successDrivers of success

Managerial level measures

Key

Response rate

Response rate

Recommendations

Recommendations

BLT’s RoadmapBLT’s Roadmap

Top level objectivesTop level objectives

Broken down

Broken down

IntoInto KeyKey

Operational DriversOperational Drivers

Recommendations

Sarah

MC

Team

Visual Factory ExampleVisual Factory Example

Social media activitiesSocial media activities

Constantly displayedConstantly displayed

Increases participation!Increases participation!Hard to ignoreHard to ignore

Wins?Every consultant now signed up to twitter…

Every consultant now signed up to twitter…

Taking part in key discussions

Taking part in key discussions

Engaging with people

within their niche…Engaging with people

within their niche…

Establishing credibilityEstablishing credibility

Posting insightful content

Posting insightful content

Discovering new candidates

Discovering new candidates

Social

Media ROI

£ £ ££ £ £…it’s not always about

…it’s not always about

How about:How about:

CredibilityCredibility

Sentiment towards your brand

Sentiment towards your brand

Traffic to your websiteTraffic to your website

Sure…Sure…

Candidates are engaged via social networks

Candidates are engaged via social networks

…and placements are made

…and placements are made

BUT…BUT…

Developing new relationships

Developing new relationships

What does a Social

media manager do?What does a Social

media manager do?

Research new toolsResearch new tools

Monitor buzz

around key areas Monitor buzz

around key areas

Educate the workforce

Educate the workforce

Implement RELEVANT tools

Implement RELEVANT tools

Create content!

Create content!

ENGAGE!

ENGAGE!

BLTog.co.uk.com/BLTrecruitment.com/BLTrecruitment

BLTog.co.uk.com/BLTrecruitment.com/BLTrecruitment

@jernandes@jernandes

Linkedin.com/in/JonFernandesLinkedin.com/in/JonFernandes

Jon Fernandes

Jon Fernandes

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