Rajat Paharia

Click here to load reader

  • date post

    19-May-2015
  • Category

    Documents

  • view

    907
  • download

    0

Embed Size (px)

Transcript of Rajat Paharia

  • 1. 1
    +
    = Using Social Gaming Mechanics for Marketing

2. Site/App
2
The Problem
Traffic Optimization
Attract
User Optimization
Influence
Content Optimization
Satisfy
3. 3
Gamificationgives business ownersreal-time influence
over consumer behavior.
4. Gamification Satisfies Human Needs
4
5. Gamification Influences Behavior
?
Gamification
5
6. 6
Whos Using Gamification?
7. MISS SOCIAL
PLAYBOY
7
8. 8
9. WAY TO RIO
CHIQUITA
9
10. 10
11. 11
12. 12
13. TOP CHEF
BRAVO
13
14. 14
15. 15
16. THE REAL HOUSEWIVES OF ATLANTA
BRAVO
16
17. Bravo - The Real Housewives of Atlanta
18. Wealthy Women
High Fashion
Conflict
Bravo - The Real Housewives of Atlanta
19. Earn Points for Site & SMS Activity
20. Use them to Customize Your Housewife
21. Reward Sharing to Facebook
22. Vote in the Housewife Throwdown
23. Compete for Top Honors
24. CAMPUSFOOD.COM
DOTMENU
24
25. 25
26. 26
27. 27
28. [email protected]
@bunchball
http://www.gamification.com