GSummit SF 2014 - The Design of Work: How Gamification is Revolutionizing Hiring, Team-Building &...

@bunchball #gamification #gsummit

The Design of Work: How Gamification is Revolutionizing

Hiring, Team-Building & Performance Management


Customer loyalty drives profitability and growth

Customer satisfaction drives customer loyalty

Value drives customer satisfaction

Employee productivity drives value

Employee loyalty drives productivity

Employee satisfaction drives loyalty

Employee engagement drives employee satisfaction

Putting the Service-Profit

Chain to Work

HBR OnPoint, 2000


know more about your employeesthan you do.


BIG DATA on User Activity

More Engaging

Experience =


LearningCollaborationServiceSales


More Engaging

Experience =

Motivate better performanceDrive better

business resultsCompetitive advantage




More Engaging

Experience




+11% revenue per employee

LearningCollaborationServiceSalesSales

+9%Service

+10%

Collaboration

+81%Learning

+373%


More Engaging

Experiencegamification




gamificationunproductivity

entertainment

fuzzy benefit


gamificationperformance

motivation

ROI


Gamification = Motivating People Through Data

Motivating Better

Performance

Gamification captures the BIG DATA that: • Consumers• Partners• Employees generate as they interact with online experiences, and uses that data to create a more engaging experience and drive: • Better Performance• Better Business Results• Competitive Advantage

LearningCollaborationServiceOnline

Experiences



Gamification = Motivating People Through Data

Motivating Better

Performance

• Reward and Recognize• Measure and Motivate• Reputation• Loyalty• Guiding & Amplifying High Value

Activity


Experiences



Motivating Better

Performance


Experiences


A Thermometer measures

A Thermostat regulates

Employers are using gamification to

capture employee activity data,

analyze it, and then using it to increase

the lifetime value of their employees


This is Inevitable Because:

• Software is Eating the World

• We have all turned into Walking Data Generators

• Work has moved from Informal Systems to Formal Systems

• Businesses need Systems that Scale, Repeat, & Automate

• Data is the new Secret Weapon for Designers

• Consumerplace > Workplace

• User Experience, Process Improvement, __________?


It’s not about making work “fun”


Gamification Closes the Loop

• Hiring

• Progress Toward Goals

• Live Performance Reviews

• Skills

• Reputation (The “Baseball Card”)

• Influence Networks

• Benchmarking

• Predictive Analytics

• Personalization

• Systems of Engagement vs. Systems of Record


Motivating Better

Performance


Experiences


A Thermometer measures

A Thermostat regulates

Employers are using gamification to

capture employee activity data,

analyze it, and then using it to increase

the lifetime value of their employees


The Design of Work: How Gamification is Revolutionizing

Hiring, Team-Building & Performance Management

GSummit SF 2014 - The Design of Work: How Gamification is Revolutionizing Hiring, Team-Building &...

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