Rajat Paharia - Loyalty 3.0: Big Data and Gamification Revolutionizing Engagement
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Transcript of Rajat Paharia - Loyalty 3.0: Big Data and Gamification Revolutionizing Engagement
games
loyalty
18ambivalent
failures
patronizerelationship
resist
employees?
partners?
loyalty 1.0transactional
customers
earnnothing
burn
loyalty 2.01-1 marketing
lost in the noise
loyalty 3.0
BIG DATA GAMIFICATION LOYALTY 3.0+ =MOTIVATION +
cult loyaltytrue loyalty
mercenary loyaltyinertia loyalty
cult loyaltytrue loyalty
mercenary loyaltyinertia loyalty
cult loyaltytrue loyalty
mercenary loyaltyinertia loyalty
cult loyaltytrue loyalty
mercenary loyaltyinertia loyalty
EngagementA deep emotional connection with the brand
High levels of active participationA long term relationship
interestingtimes
we’re living in theage of distraction
the workforce hasdisengaged
social media haschanged the
power dynamic
corporate IT is beingconsumerized
gen Y is on the ascent
workforces aredistributed
there’s too muchto learn
software iseating the world
loyalty 3.0
BIG DATA GAMIFICATION LOYALTY 3.0+ =MOTIVATION +
Available June 18th from McGraw-Hill ProfessionalPre-order at http://www.loyalty30.com
Visit us at http://www.bunchball.comFollow us at @bunchball & @rajatrocks