PODCASTINGFOR BEGINNER PROS

WHY PODCAST?

LOW COST

CONTROLLED MEDIUM

ENGAGE AUDIENCES

PERSONALIZE! HUMANIZE!

ESTABLISH THOUGHT LEADERSHIP

YOUR AUDIENCE IS LISTENING

STEPS

CONTENT PREP

RECORDING & POST-PROCESSING

PUBLICATION/SYNDICATION

PROMOTION

PREPARE THE CONTENT

STRUCTURED, NOT SCRIPTED

10 SEC: INTRO MUSIC OR AUDIO

20 SEC: INTRODUCE THE PODCAST

10 SEC: SPONSORS

9 MINUTES: MAIN BODY/DISCUSSION

20 SEC: WRAP UP

10 SEC: SPONSORS

20 SEC: INTRODUCE THE PODCAST

10 SEC: OUTRO MUSIC

RECORDING/POST PROCESSING

OPEN SOFTWARE

CHECK MICROPHONE BY TESTING VOLUME

STOP RECORDS NEW TRACK; PAUSE PAUSES

SAVE!!!

EDITING

DELETE/BLEEP

CHANGE/VARY AMPLITUDE

INSERT OR MOVE PORTIONS WITH CUT & PASTE

MERGE YOUR VOICE INTO ONE TRACK

ADD MUSIC

USE PODSAFE-SAFE MUSIC WHEN POSSIBLE

EXPORT & SAVE AS MP3 ON A DISK

SYNDICATING/MARKETING

UPLOAD THE MP3 TO GCAST, PODCASTPEOPLE.COM OR OTHER SERVICE (CHECK WWW.GO2WEB20.NET FOR IDEAS)

TRY IT OUT (CHECK THE FEED)

BLOG ABOUT IT

COMMENT/OUTREACH

SUBMIT TO PODCAST DIRECTORY:

PODCAST ALLEY, IPODDER, PODCAST DIRECTORY, ETC.

TEN TIPS TO SUCCESS

ALWAYS DO A KILLER INTRO

PUT YOUR BEST PIECES OF THOUGHT LEADERSHIP OUT THERE IN “READER’S DIGEST” FORM

REMEMBER PURPOSE

USE YOUR AUDIENCE AS FEEDBACK AND APPLY IT

TALK ABOUT SPECIFIC PIECE OF INFO/ISSUE AND REFER LISTENER TO WEB SITE

NO SELLING!

CREATE FOR THE MEDIUM

BE THOUGHT PROVOKING

KEEP LISTENERS ENGAGED WITH MATERIAL

KEEP THE PODCAST CONVERSATIONAL

THE ASSIGNMENT

6 - 10 MINUTE PODCAST

PR-RELATED

SUBMIT ON CD

GRAMMAR GIRL

THE TECHNOLOGY

AUDACITY: MAC OR PC

GARAGEBAND: MAC

QUESTIONS?ALL PHOTOS (C) CORBIS