Storytelling & Podcasting

Podcasting

Corey Pudhorodskywww.501c3cast.com

January 28, 2009

http://www.501c3cast.com/

Storytelling & Social MediaPodcasting: Corey Pudhorodsky

Call: 866-740-1260 Access Code: 6339392

Using ReadyTalk

• Chat & raise hand • Mute = *6,

Unmute = *7• If you lose your

internet connection, reconnect using the link emailed to you.

• If you lose your phone connection, re-dial the phone number and re-join.

• ReadyTalk support: 800-843-9166


Call: 866-740-1260 Access Code: 6339392

You are being recorded

• This seminar will be available on the TechSoup & NTEN websites:– www.techsoup.org/go/webinars– www.nten.org/events/past/webinar

• You will receive a link to this presentation, material and links.

• After the webinar, you can ask follow-up questions in the Emerging Technologies Forum:– tinyurl.com/889o7w

http://www.techsoup.org/go/webinars

http://www.nten.org/events/past/webinar

Podcasting

Corey Pudhorodskywww.501c3cast.com

January 28, 2009

http://www.501c3cast.com/


Call: 866-740-1260 Access Code: 6339392

Determine Your Audience

• Your Constituents

• New Supporters• Existing Podcasts• Podcast Listeners

http://www.flickr.com/photos/fortinbras/2948203082/


Call: 866-740-1260 Access Code: 6339392

Podcast Listeners

• Jan 2008 = 33 million digital audio listeners

• Male and Female and All Ages

• Well-educated and Well-to-do

• Spend time online and make online purchases

http://cache.gizmodo.com/assets/images/gizmodo/2008/07/zune_tatoo_guy_steven_smith_3.jpg


Call: 866-740-1260 Access Code: 6339392

Be Unique

Flickr:

Marie(RedFlynn)


Call: 866-740-1260 Access Code: 6339392

Building the Podcast

• Planning• Recording• Editing• Hosting• Promoting• Metrics

http://www.flickr.com/photos/paws_and_toes/561711674/


Call: 866-740-1260 Access Code: 6339392

Planning

• Scheduling• Participants/Hosts• Script• Effects/Music• Announcements

and Acknowledgements

http://www.flickr.com/photos/mmmazzoni/43746579/


Call: 866-740-1260 Access Code: 6339392

Recording

• Environmental Considerations• Hardware• Software

Vs.

http://www.flickr.com/photos/8554696@N03/2465601346/

http://www.flickr.com/photos/bruhsam/3166560443/


Call: 866-740-1260 Access Code: 6339392

Hardware Options

USB Headset

Dynamic or Condenser Mics

Soundboard

Mobile Devices

Video Recording


Call: 866-740-1260 Access Code: 6339392

Software

• Audacity• Garage Band (Mac)• Sony Sound Forge• Adobe Audition• Levelator• Skype

– Pamela– Hot Recorder– Audio Hijack Pro


Call: 866-740-1260 Access Code: 6339392

Editing

• Content and Engagement• Verbal Ticks and Mistakes• Volume, Levels and Compression• Timing and Fades• Creating the MP3 File

“All conditioned things are impermanent,

and of the nature to arise and pass away.”


Call: 866-740-1260 Access Code: 6339392

Editing: Basic Functions

• Selection, Cut, Paste• Silence• Amplify• Fade In/Out• Compressor• Import• Export as mp3


Call: 866-740-1260 Access Code: 6339392

Hosting


Call: 866-740-1260 Access Code: 6339392

Promotion and Sharing

• iTunes• Podcast Pickle• Podcast Alley• Odeo• Social Networks• Others?



Call: 866-740-1260 Access Code: 6339392

Metrics and Ratings


Call: 866-740-1260 Access Code: 6339392

Back to the Storytelling…

7 Elements of Digital Storytelling:1. Point (of View)2. Dramatic Question3. Emotional Content4. The Gift of Your Voice5. The Power of the Soundtrack6. Economy7. Pacing

http://www.storycenter.org/cookbook.html


Call: 866-740-1260 Access Code: 6339392

1: Point of View

Communicate a realization

http://www.flickr.com/photos/mrhayata/384710377/


Call: 866-740-1260 Access Code: 6339392

2: Dramatic Question

What are people asking if your organization can help solve?

http://www.flickr.com/photos/mundane_joy/3189466060/


Call: 866-740-1260 Access Code: 6339392

3: Emotional Content

• Story of Rebirth• Allow people to

relate it with their everyday life.

http://www.flickr.com/photos/jodigreen/2750463369/


Call: 866-740-1260 Access Code: 6339392

4: Your Voice

Experiment and get comfortable with your voice.

Listen to yourself in different locations saying different things.

http://www.flickr.com/photos/yugen/2966490322/


Call: 866-740-1260 Access Code: 6339392

5: Soundtrack

Let music help tell your story.

Keep it “podsafe”• Music.podshow.com• www.iodalliance.com• Or local artist who

support your org! http://www.flickr.com/photos/gsimmonsonca/2552103027/

http://music.podshow.com/

http://www.iodalliance.com/


Call: 866-740-1260 Access Code: 6339392

6: Economy

• Describe what they can’t see, but also let your listeners paint the picture themselves.



Call: 866-740-1260 Access Code: 6339392

7: Pacing

• Change voices• Breaks • Silence• Volume

(but be careful)

• Rhythmhttp://www.flickr.com/photos/sidehike/461189646/


Call: 866-740-1260 Access Code: 6339392

What’s Missing from Your Message?

• Stories that have not been told?

• Events that are not being captured?

• Ideas that are not being shared?

• Actions that have no call to motivate?

http://www.flickr.com/photos/zen/197504832/


Call: 866-740-1260 Access Code: 6339392

Examples and Cases

Support and Build Community

1)Talk for Memories: Alzheimer Society of Ontario 2)Overeaters Anonymous: http://oablogger.wordpress.com/

Educate, Deliver Services

1)Missouri Botanical Gardens: Who is Niki? Self Guided Tours2)Panhandle-Plains Historical Museum: Connection Cast3)ABA Podcasts: Educational Programs

Raise Awareness

1)Surfrider Foundation: On the Beach2)WaterAid Podcast

Virtual Events and Increase Reach

1)Clinton Foundation Speeches Podcast2)Granted Wish Foundation: Special Events Highlights

http://aso.libsyn.com/

http://oablogger.wordpress.com/

http://www.mobot.org/events/NIKI/niki_podcast.asp

http://www.panhandleplains.org/visit/podcasts.html

http://www.abanet.org/cle/podcast/home.html


Call: 866-740-1260 Access Code: 6339392

Questions and Wrap-Up

• For more information:– http://www.wearemedia.org/Tool+Box+Podcasting

• Contact Info:– [email protected]– www.501c3cast.com – Twitter: @CoreyPud


Call: 866-740-1260 Access Code: 6339392

Questions & Conversations

• NTEN– nten.org– nten.org/blog

• TechSoup– techsoup.org– techsoup.org/learningcenter/index.cfm

• NetSquared– netsquared.org– Netsquared.org/blog


Call: 866-740-1260 Access Code: 6339392

Join us at the NTC! http://nten.org/ntc


Call: 866-740-1260 Access Code: 6339392

Storytelling & Social Media: 5-Part Series

• Video Creation– 2/4/2009 11am Pacific

• Creating Social Buzz – 2/11/2009 11am Pacific

• Social Media ROI– 2/18/2009 11am Pacific

Podcasting

We would like to thank the Packard and Surdna Foundations for their generous support of this

webinar series.

Storytelling & Podcasting

Technology

Transcript of Storytelling & Podcasting