Podcast stretch topics and more

NFCB

Up todayContent and engagementMarketing and promotionsDigital resources and tips

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1.Content and engagementEngaging volunteers, youth, musicians and recruitment

We’re in, now what?

◂ Finding producers◂ Repackaging radio-first content◂ Redirecting proposals◂ Incentivizing podcast-first

Resource: It's About the Audience: Lessons from On-demand Platforms (bit.ly/Pod2lessons)

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Engaging case studies

◂ Radio Boise Voices program◂ GPB podcast collaborations◂ KRCL Podcast Partners

Resource: GPB Memorandum of Understanding (bit.ly/Pod2MOU)

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Podcast policies to consider

◂ Interviewee releases◂ Content footprint◂ Legal education in general

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Working with community

◂ Voicemail/voice memos◂ Emails/hashtags◂ Submission call-outs/tools◂ Live events

Resource: Gather case studies (bit.ly/Pod2cases)

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Working with youth

◂ Set guidelines/curriculum◂ Aim for results◂ Ensure safety

Resource: NPR’s Teaching Podcasting: A Curriculum Guide for Educators (bit.ly/Pod2ed)Radio Diaries Teen Reporter Handbook (bit.ly/Pod2hb)Radio Rookies Toolkit (bit.ly/Pod2rr)

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Working with musicians

“We would like to use the songs [INSERT TITLES HERE] in connection with your appearance, the Show, and the marketing and promotion thereof...”

Resource: GPB Music Licensing Contract (bit.ly/Pod2music)

1.Marketing and promotionsFree or cheap, internal, external, etc.

Marketing ideas

◂ Donor/volunteer emails◂ Two-way features – air and social◂ Local media, podcast newsletters◂ Advertising

Resource: 50+ Podcast Marketing Ideas (bit.ly/Pod2ideas)

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Podcast aggregators

◂ Apple Podcasts◂ Spotify◂ TuneIn◂ Others

Resource: Distribution submission forms (bit.ly/Pod2distro)

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Smart speakersListening via smart speaker: +61%39% of people said time with their smart speakers has replaced time with radio.

Resource: 2017 Smart Audio Report (bit.ly/Pod2rpt17)

More promotion ideas

◂ Think YouTube◂ Apple Smart Banner◂ Keywords◂ CrowdTangle/Mention, etc.

Resource: Google Keyword Planner (bit.ly/Pod2key)Apple Smart Banner (bit.ly/Pod2smart)

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1.Digital resources and tipsHosting, what to look for

Your options

◂ Website◂ RSS/Podcast Hosting◂ Dynamic Ad Services◂ Mobile Apps

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Host tools to look for

◂ Embed capability◂ Audiograms◂ Easy to use/customizable player◂ Push to aggregators◂ Monetization options

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Host comparisons

◂ Streamguys◂ Libsyn◂ Blubrry◂ Spreaker◂ Soundcloud

Resource: Best Free and Paid Hosting Sites For Your Podcast (bit.ly/Pod2best) 18

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Thanks!Thoughts? Ideas? Insights?