5

22nd November 2010

1. Ralph Lauren projection

In celebration of 10 years of digital innovation, RalphLauren.com presents

the ultimate fusion of art, fashion & technology in a visual feast for the 5

senses. Watch as the London flagship at 1 New Bond Street disappears before

your eyes and is then transformed into a series of objects and images rendered

in 3-dimensional space.

1. RL 4D Experiential

2. Groupon

Groupon a smart social approach to commerce.

Operate in over 50 cities (across Europe and the US)

Delivers unparalled level of value to local businesses and visitors

Mastered collective buying power through social networks

2. Groupon

C

More often than not, passionate people will find alternate uses for today’s technology. Case in point today, the iPad Protest Sign. For

real.During a recent Lithuanian protest, an iPad was spotted in use as a

vehicle to carry his message. Yes, a protest sign. Folks at the gathering noticed one person that had an iPad attached to what

looks to be a piece of lumber… Strange.If you check out the video, you’ll notice the messages on the device

animate in and out. Are the days of grabbing some cardboard and a felt marker gone

forever?

3. Ipad as protest vehicle

3. Ipad innovation – protest sign

4. Embrace Life ad wins Youtube Award

A campaign for Sussex safer roads called ‘Embrace Life – always wear your seatbelt’ scored the prestigious

‘Youtube ad of the year’ prize.The ad was shot in slowmotion to highlight the important of wearing a seatbelt and an emotion

connection is felt throughout which really got people talking. Immediately the ad went viral, achieving

over 1 million views in its 1st two weeks.‘Embrace Life’ triumphed in the final round against strong competition like Old spice ‘The man your man

could smell like’

4. Embrace Life ad wins Youtube Award

5. Mash art – life on Fbook

This is a beautifully directed short film about the life of a man, as seen through

his Facebook profile. And the beauty this film is the absolute reality of the content, interactions

and display of how a life would unfold inside Facebook. The film was directed by Max Luere.

Loved it.

5. A Life on Facebook