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21st May 2012

1. Carlsberg – Euro 2012

A front page takeover on the irish independent last week by carlsberg, brought people back to the Irish team

homecoming from italia ‘90 on may 2nd 1990, by revisiting the front page cover on that day.

Cleverly, the front page 22 years later shows a carlsberg ad with the tagline, “imagine if we’d won it, here’s to the great

moments to come”.Nice idea.

As the official beer of the England team and sponsor of the tournament, it seems Carlsberg are feeling a lot more

optimistic about England’s chances in the Euros with their ‘fan academy’ ad designed to show supporters how to be

better fans!

1. Carlsberg – Euro 2012

http://www.youtube.com/watch?feature=player_embedded&v=dRV5iv66rBE#!

2. Small but tough

Following the relationship between father and daughter from birth to adulthood, Volkswagen Polo have created an ad to suggest that after the safety of her fathers arms, the polo is the next best thing.

Using the caption “in safe hands” they catalogue a series of moments in the daughters life

2. Stay in safe hands

http://www.youtube.com/watch?v=oeKuFs0KxO8

We see a lot of brand content that promotes a product or shows the experience or lifestyle around using a product — but what I like here is that the brand content creates a new reason to use the

product (in this case the Gothenburg tramway).Vasstrafik turned the tramway service into a sightseeing service by

launching a mobile app called “Tram Sightseeing” and for the price of a tram ticket you get a guided tour. You simply put your

headphones on and listen to the app telling you about the sights as they pass outside the tram window. The sights are geotagged and thanks to the GPS in your phone, the app knows exactly where you

are.

3. Vasttrafik tramway tour

3. Vasttrafik tramway tour

http://www.youtube.com/watch?feature=player_embedded&v=zUl8c2ItyPk

Waternet is responsible for cleaning the canals in AmsterdamEach year they come under seige on Queensday when

millions of people take to the streets and drink excessive amounts of alcohol

This has lead to the problem of public urination polluting the canals

This year achtung teamed with waternet to tackle this problem. They wanted to gamify the human necessity into something that was better than just peeing in the canal

Using digital sensors and large screens, they created a competition where the object was to get the ducks on the screens to the highest

pointHere is one of their videos

4. Amsterdam – the peeing challenge

4. Amsterdam – the peeing challenge

http://www.digitalbuzzblog.com/waternet-the-amsterdam-peeing-challenge/http://www.digitalbuzzblog.com/waternet-the-amsterdam-peeing-challenge/

5. Hellmann’s recipe receipt

Good tactical campaign from Ogilvy Brazil for Hellmann’s mayonaise.  A clever way to inspire new uses for Hellmann’s mayonaise above and beyond “the sandwich”.  What I like is that the brand goes beyond messaging and finds a nice way

to bring value to the consumer.Once Hellmann’s mayonaise was detected at checkout, some smart technology analysed the other ingredients

purchased and dynamically printed a ready to use recipe at the end of the receipt.

5. Hellmann’s recipe receipt

http://www.youtube.com/watch?v=h3aCVrcnFOQ