5

23rd April 2012

1. P & G best job

Lots of brands try to get involved with the olympics with very loose connections, but P&G have managed to forge a connection that’s both relevant and inspiring.The ad is part of a larger ‘thank you mom’ campaign, supporting the 2012 olympics, which was launched exclusively online to P&G Facebook fans. Shorter, localized versions of the spot will make their TV debut worldwide on May 8.

It honors everything that all moms do to help their children succeed, by showcasing the amazing moms behind Olympic athletes at the London 2012 Olympic Games. The new spot is a beautiful testament to parents around the world who have helped their children through the grueling daily grind toward becoming an Olympic athlete.

1. P & G best job

http://www.youtube.com/watch?feature=player_embedded&v=NScs_qX2Okk

2. Lego

Simpsons

Asterix

Donald Duck

As we are all aware, one component Ikea challenges itself on is to help their customers save space within their homes.

As a result the brand decided to prove that point by squeezing an entire store into an online banner.

Move your mouse around and the products get magnified – by a few more pixels – and can be bought when you click through.

3. Ikea’s Smallest Store Ever

http://www.youtube.com/watch?v=32Vt8cW0uWU&feature=player_embedded

3. Ikea’s Smallest Store Ever

4. Honda’s pintermission

a new campaign that urges top pinners to stop wasting their life already and get outside.

Its "Leap List" campaign for the CR-V is all about getting out and living life to the fullest.

Honda agency RPA is offering $500 each to the most active pinners (as identified by Mashable) if they'll take a

24-hour break from Pinterest—aka a "Pintermission" (groan)—and actually go out and do stuff they've been

pinning about. Each pinner gets a personalized invitation via an @ mention.

If they accept, the pinners get $500 immediately and must set up a personal #Pintermission board, on which they are to post photos of their 24-hour Pinterest break. Honda will

then repin those photos on its own page. RPA also designed some "inspirational" posters (also after the jump) to encourage other pinners to take a

Pintermission.

4. Honda’s pintermission

5. Car stunts

Two clever car stunt ads.

First one is from smart eball, which is one that was developed for an auto show in germany. They were trying to deal with the perception around

electric cars, and while they are environmentally friendly, they are do not offer the best driving experience. They designed a real life pong game,

which involved driving forwards and backwards using all the responsiveness of the car, and showing it’s exceptional acceleration.

The second one is from ford, who wanted to promote their active park assist technology, which helps even the worst drivers park effortlessly. They

installed a giant pinball over a free parking space in paris and programmed the bumpers of the front and rear cars to react as pinball bumpers. The

more the drivers hit the bumpers, the higher their score. The highest score, wins one of the cars!

http://www.youtube.com/watch?v=FDusidt8u60&feature=player_embedded

5. Car stunts

http://www.youtube.com/watch?v=DAM_HLj1QOo&feature=player_embedded