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08th August 2011

1. New Balance Urban Dash

A new campaign from New Balance aims to have you running around the city chasing after golden batons in an attempt to win a 14k gold baton worth over $20,000

using an iPhone app. You have to download the app from the app store and once you do at a certain time

some virtual batons will be released around the city and the first person to run and grab it virtually will then

own the baton. Once you have the baton you then have to run to the main New Balance store to redeem your

prize of a pair of shoes and be in with a chance of winning the gold. There is one slight twist in that if

other runners get close enough to the baton as you run (they can track it’s progress via the app) they can steal it from you and run off with it themselves. The idea is that 100s of runners will engage in a massive game of

cat and mouse around New York and get huge buzz going around the latest range of shoes from New

balance.

1 . New Balance Urban Dash

http://mashable.com/2011/08/08/new-balance-offers-free-shoes-if-you-can-find-virtual-batons-video/

2. Volkswagen’s Piano Stairs

Volkswagen spearheaded a campaign called “the theory of fun “, which showcases efforts to get people to change,

simply by making things more fun.In Stockholm Sweden, to encourage people to take the

staircase instead of a set of steps at the odenplan subway station, Volkswagen converted a set of steps into actual

working piano keys.The results demonstrate how advertising, in this case, an

outdoor stunt can actually change consumer behaviour, but also how effective tapping into one of our basic needs-

humour- can reap results. The campaign rested on the idea that the easiest way to change people behaviour for the better was by making it

fun to do so. See more of the fun theory at www.funtheory.com

2. Volkswagens Piano Stairs

http://www.youtube.com/watch?v=2lXh2n0aPyw

C 3. Free money with Mc Donalds

McDonald’s and Cossetten, Vancouver have created a remarkable piece of artwork. The promotion was around their $1 drinks .They put 4,000 Canadian

dollars in a seven-foot tall ice sculpture. The coins were shaped into McDonald’s famous Golden Arch and people were given the chance to get one of the dollars

to buy a drink at the McDonald’s.The sculpture was then assembled in the center of Alberta in a prominent area and left there for users to enjoy as they saw fit. As you can see from the video plenty of families, children and even the odd dog got involved in trying to free the money. Even though this is a small local campaign there is no doubt that this

video will get featured all over the world on marketing blogs and that is the market that Mcdonalds will be

aiming for with this particular stunt.

3. Free money with Mc Donalds

http://www.youtube.com/watch?v=P6ITLA36uXM&feature=player_embedded#at=31

4. Russian Road Safety Campaign

eseome Accidents

When it comes to road safety we are used to seeing TV adverts that aim to shock drivers in to taking more care on the roads but a new campaign in the Russian capital of Moscow is using a clever smart phone app as an alternative channel to improve road safety. The idea behind the app is even though there are 100s of accidents every single day of the week on the very roads we travel that claim lives we very rarely see these accidents and by the time we are driving past the scene of an accident the debris and any bodies have long been cleaned up. The app however allows you to open it at any stage and using location aware technology as well as augmented reality you can quickly view any local accidents that have happened in the area before you have been there. You can see photos, videos and full information about how the accident happened. The idea is that people think the roads they travel every single day are safe but a quick look through the app and drivers will see plenty of mishaps on the very road they are now driving on. It’s a very smart idea and as you can see from the picture above the agency behind the app found lots of creative ways of getting users to download it. The QR code bodies were spread around the city encouraging users to download the app and there was also a web based version for those who didn’t have smart phones.

4. Russian Road Safety Campaign

http://www.youtube.com/watch?v=Iod7ssaTBT0

5. WWF – Side by Side

When we think about saving animals on this planet we don’t always think of them in the same terms as

humans but it’s amazing just how closely we are related and this video from the WWF does a brilliant job of

pulling at your heart strings and thinking of animals in the same way you would of humans.

The video is shot in split screen style with footage from the human world matched up with animals doing nearly

the same things and it really does show you just how close our relationship with them is.

The best thing is that the video is incredibly short, doesn’t need any voice over or text yet it gets it’s point across perfectly. Making a video that is this brilliant and simple is a huge challenge but the WWF seem to have

pulled it off expertly.

5. WWF – Side by Side

http://www.youtube.com/watch?v=4G1mundpq-Q&feature=player_embedded