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14th March 2011

C 1. Setting the record Straight

For a small sum of money (well small in celeb land) people who have been misrepresented

finally have the chance to set the record straight. It costs only $1,500 a year to

subscribe to icorrect.com where celebs can correct the lies that have been spouted about them in the press/online etc. Pity they don’t

take advertising as we could have a lot of fun here….

1. Set the record straight with Icorrect

2. Tips to ensure a successful viral campaign

‘The Jennifer Aniston sex tape’

Americas sweetheart teams up with dancing babies, a few furry and feathery friends, including a parrot that mocks her famous ‘Rachel’ haircut, and online song & dance

man keenan cahill for points on how to make sure her new smartwater camapaign cracks 1,000,000 views and convinces people to

purchase the thirst quencher.

2. Tips to ensure a successful viral

campaign

C 3. Sleep time for city bank workers

If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.

www.podtime.co.uk are on to something! City bank workers in canary wharf like to work

hard and play hard and here is an opportunity for them to recharge their batteries during

work hours. For £9.99 an hour they can rent out a sleep pod (for one person only) and go for a snooze during lunch or whenever they get the chance. Mobile phones, shoes and

jackets left outside the door.

3. Time to invest in Sleep Pods??

4. Volkswagen fox: twitter zoom campaign

Volkswagen Brazil recently sponsored the biggest musicfestival in Sao Paulo, the (sold out) Planeta Terra Festival,

where they decided to promote their coolest young car, theFox, through a mashup of Twitter, Google maps and real

world prize locations.VW hid secret tickets across the entire city, and

Then displayed them on a microsite using Google Maps. Thecatch was, the map was zoomed all the way out and the only

way to zoom in was to have the community band togetherusing the #foxatplanetaterra hash tag, and the more tweetsmade, the more the map would zoom in, ultimately revealingthe pinpoint location of each ticket. At which point it becamea foot race in the real world to find them, day and night for

4 days.In less than 2 hours, the campaign #hastag became the

#1trending topic in Brazil, where it stayed for the length of the campaign.

4. Volkswagen fox: twitter zoom campaign

5. Lipton green positive projects

If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.

This is part one of a really cool campaign that lipton are running in sydney australia. They used paint and seeds to make a mural that

would grow to promote lipton green tea. Really nice video and story and making the streets more colourful definitely ties in with

their ‘positive projects’ strategy…nice soundtrack too!

5. Lipton Positive projects