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26th March 2012

1. MUSE: Play Draw something for an

internship

The Draw Something app started going crazy a few weeks back, and this is the very first campaign I’ve

seen run though it… Muse, a creative agency in Amsterdam, challenged potential Interns to compete for

positions via Draw Something!Wannabe interns would join their “Drawsome Intern”

game, choose levels and draw the most creative interpretations of the subject matter they could, in order

to score an internship with Muse Amsterdam. It’s a great way to engage interns, and it’s been generating

some great discussion at design schools across Amsterdam.

1. MUSE: Play Draw something for an internship

http://www.youtube.com/watch?v=AMH2N6rSUQQ&feature=player_embedded#!

2. Cadbury: Olympic’s 2012 pumped fb parade

Cadbury have launched a ‘Cadbury Keep Team GB Pumped Parade’ to rally support for the British Olympic athletes in the lead up to London 2012. The virtual parade can be viewed from within a Facebook app on the Cadbury UK page which lets users create an avatar to join the parade.

Everyone that joins is entered into a weekly draw to win tickets to the Olympics. Users are encouraged to invite their friends from Facebook and Twitter to help gain support for team GB, as well as posting pictures of their avatar during the parade to their Facebook wall.

2. Cadbury: Olympic’s 2012 pumped fb parade

http://www.digitalbuzzblog.com/cadbury-olympics-2012-pumped-parade/

Digital advertising is apparently 18 years old this year, yet in many ways is still in its infancy in terms of how brands use the online space. To celebrate the possibilites it offers, Project Re:Brief (by

Google and ad agency Johannes Leonardo) revisits four classic US ads and reimagines them for the digital age. But in doing so, does it also inadvertently highlight some of the pitfalls of advertising on

the internet?

As the intro film below explains, Project Re:Brief takes classic ads for Coca-Cola, Volvo, Alka-Seltzer and Avis and asks the creatives behind them to help devise new versions for the modern age, the

intention being to demonstrate the scope available for brands online today.

3. Project Re: Brief – Introduction from Google

http://www.youtube.com/watch?v=vPDnZoJiwA4&feature=player_embedded

3. Project Re: Brief – Introduction from Google

4. ANTHON BERG – BUY CHOCOLATE WITH A GOOD DEED

Sweet idea made in Denmark: a store where you can purchase chocolate not with cash or credit cards, but just with the promise of a generous deed toward a person you care for. The Anthon Berg Generous Store, a chocolate pop-up store in the center of Copenhagen opened its doors last month to remind people how sweet and meaningful it is to give chocolate to the people we love.

The chocolate was ‘priced’ differently, so people could pick a box according to the good deed they were willing to do. There were more than 30 different payment options ranging from ‘Serve breakfast in bed to your loved one’ to ‘Don’t comment on your girlfriend’s driving for a week’. Most popular was ‘Help clean your friend’s house’ while the least popular was ‘A week where you don’t lie to your father’.

The ‘cash registers’ were ipad devices that ensured people’s generous promises were posted on the Facebook profiles of both the giver and receiver of the generous deed. Many people even provided evidence of their good deeds in the form of pictures on Anthon Bergs’ Facebook page.

4. ANTHON BERG – BUY CHOCOLATE WITH A GOOD DEED

http://www.adverblog.com/2012/03/21/buy-chocolate-with-a-good-deed/#more-11750

5. Project brief: Coca Cola – ‘Hiltop’ – I’d like to buy the world a coke

The Project Re:Brief website features info on the project, and showcases the original ads, plus the new versions created for the digital age. So far, only two of the new ads have been uploaded to the site, those for Coke and Volvo. The Coke one is a reimagining of the classic Hilltop ad, which features the eternally catchy 'I'd Like

To Buy The World A Coke'. Here it is, to refresh your memory:

5. Project brief: Coca Cola – ‘Hiltop’ – I’d like to buy the world a coke

http://www.youtube.com/watch?v=1VM2eLhvsSM&feature=player_embedded

5. Project Re brief: Coca Cola – Mobile Ad Demo

The new version takes the central premise of the original spot: buying the world a Coke, and offers up a digital solution that allows audiences to nominate a city that they'd like to buy a Coke for, and

then send one via the internet along with a message. Special vending machines then distribute the free Cokes in the designated

cities, and the lucky recipients can record their own messages saying thanks. The project can be accessed via the net or a mobile

app. The film below shows how the mobile version works:

5. Project Re brief: Coca Cola – Mobile Ad Demo

http://www.youtube.com/watch?feature=player_embedded&v=45Z-GevoYB8