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28th May 2012

1. Nissan Leaf – a world without petrol

Imagine a world with only electrical cars. In this world there is no need for gas stations anymore. This results in a

massive abundance of unused petrol pumps. To launch the new Nissan LEAF they used this idea smartly with an outdoor exhibition. This exhibition features over 40 real petrol pumps artfully reinterpreted into useful everyday items to express

the fact that with the Nissan LEAF, pumps are no longer needed.

1. Nissan Leaf – a world without petrol

http://www.youtube.com/watch?v=HqnUVCmEiVo&feature=player_embedded

2. Indestructible Billboard

Evoc, a company specialising in designing high-tech equipment for outdoor sports, launched a backpack that boasts an integrated

“Lightshield Protector”, which absorbs up to 80% of impact to the back, preventing spinal injury.

In order to create awareness on their limited budget, they designed the “Evoc Indestructible Billboard”. The outdoor campaign in Berlin allowed users to experience the shock

absorbing effects of the backpack, and each time a user interacted with the backpack, it automatically posted it to facebook. A clever campaign to raise awareness through outdoor and social media, on

a budget.

2. Indestructible Billboard

http://www.youtube.com/watch?v=xXYYV1PFnfo

Unilever Rexona is a deodorant brand for feet and they have produced an ad whereby they talk about the general disregard

for our most active body part – our feet! It is a veritable love letter to feet showcasing how our feet perform

in wartime, peacetime, class time and more.These body parts literally live under pressure and serve us all day

long, but when it comes to rewarding, other body parts—hands, face, head—take it all. 

It’s hard to imagine how you would bring a foot deodorant ad to life, but this captures the sentiment perfectly!

3. Rexona – acknowledging feet

3. Rexona – acknowledging feet

http://www.youtube.com/watch?v=nxgez_xabUc&feature=player_embedded

To increase awareness about Drink Driving in Brazil, Bar Aurora and Boteco Ferraz created the world’s first

Microphone Breathalyser.

Once people were finished their song of choice on stage, they received alcohol blood level scores from the built in

breathalyser. They were then told whether they were capable of driving or not.

The tagline “If you are ok to sing, you are probably not ok to drive” uses light humour to generate awareness about a

more serious topic.

4. Karaoke Breathalyser

4. Karaoke Breathalyser

http://www.youtube.com/watch?v=HGCfzlpAhgQ

5. Supernanny control toys

Supernanny is a tv show that helps desperate parents to deal with badly behaved children. They wanted to promoted

the new season to parents.

So they created a fictitious line of toys that featured absurd ways to discipline children and put them in a place where

they were sure to find their target – toy stores.

Upon closer inspection, the message on the box reads “there are better ways to discipline your child. Watch

supernanny”.

*no children were harmed in the making of these ads

5. Supernanny control toys

5. Supernanny control toys