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20th March 2012

1. Keep Calm and Carry On

A short history of the ‘Keep Calm and Carry On' poster! After being forgotten for more than half a century, a

rare original of the now famous WWII poster was rediscovered in a box of old books bought at auction in

one of the largest and most popular secondhand bookshops in Britain - Barter Books.

When the bookshop owners had the poster framed and put up in the shop, customer interest was so great that in 2001 the couple started producing facsimile copies

for sale - copies which were soon copied and recopied to make of the Keep Calm poster one of the first truly

iconic images of the 21st century.

1. Keep Calm and Carry On

http://www.youtube.com/watch?v=FrHkKXFRbCI

2. Ikea BERORA: The iPad Glove Kit

IKEA in Norway launched the iPad version of the IKEA-catalogue. To generate interest they created a brand new IKEA product called “BERÖRA”, a simple sewing kit with a special conductive thread to sew into the index finger of

gloves. This transforms gloves enabling them to work on a touch-screen, which is pretty important to IKEA customers in

freezing Norway.

During this promotion 12,000 of IKEA’s sewing kits were distributed for free in just two weeks. Most importantly, the campaign generated a lot of attention for the iPad catalogue

which became the most downloaded free app in Norway’s App Store.

2. Ikea BERORA: The iPad Glove Kit

http://www.digitalbuzzblog.com/ikea-berora-the-ipad-glove-kit/

men of a certain ilk DON’T need to be convinced to visit the pub and imbibe prodigious amounts of alcohol on St. Patrick's Day. However, Guinness probably figures it shouldn't take any chances. So, it has rolled out this

wonderful spot in Britain just in time for the celebrated Irish holiday/booze fest on March 17th.

3. Round up your mates for a Guinness on St Patrick's Day

http://www.youtube.com/watch?v=y07at1bU89Q&feature=list_related&playnext=1&list=SP3340CFC0A81A4710

3. Round up your mates for a Guinness on St Patrick's Day

4. American Express: Sync,Tweet,Save

American Express have launched an interesting play with Twitter which lets US card members turn customised Twitter hashtags

into savings. When customers sync their American Express Card with Twitter, they can enjoy exclusive offers loaded directly onto

their card.

American Express are showcasing “Sync. Tweet. Save.” and eligible customers in Austin will receive $10 when they sync their card,

tweet the special offer #AmexAustin10 and use their synced card to spend in Austin during SXSW.

This is another great initiative from American Express in the social media space, and this development offers a new way to

demonstrate a tweet’s ROI.

4. American Express: Sync,Tweet,Save

http://www.digitalbuzzblog.com/american-express-sync-tweet-save/

5. Puma – better out than In

Last year at Cannes, Droga5 took home the Film Craft Grand Prix for its Puma shot "After Hours Athlete," a beautifully crafted 90 seconds that shined a light on the bowlers, pool players, foosball fans, and

other assorted "after-hours athletes" of the world. Luckily, Droga5 is back in good form with its latest for Puma,

"Better Out Than In." This time, the spot has a message: Turn off the reality TV and go out into the night.

Another version of that same ad, titled "Surfing," adds an explanatory voiceover to the mix, but the film's message is already so clear—to quote Puma's own tagline, "Do you want to go out and

live your life, or stay in and watch others live theirs?"

5. Puma – better out than In

http://www.youtube.com/watch?feature=player_embedded&v=J4HuXzxaBIY