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17th January 2011

1. iPad App for Babies

If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.

Penguin have devised an innovative approach to enhancing the hearing, visual, and motor skills of babies

with the launch of the iPhone and iPad book app, Ladybird Baby Touch: Peekaboo. The app is an adaptation

of the popular Ladybird series of books for the touch screen. Specifically tested and designed for babies, it aims to facilitate interactive storytelling. Young babies

simply tap the screen, prompting brightly colored characters and sound effects to appear. An auto play tool allows parents to play the stories as movies, and children from three to twelve months old can naviagate the app

without their parent’s guidance.

1. Peekaboo app for Babies

2. A world of shoes in your local store

• ntel teamed with Adidas and Start Creative on this virtual wall of shoes,

which the companies demonstrated at the National Retail Federation

convention in New York. • U.K. shop Start Creative designed the

touch screen wall which allows customers to see 3D views and

information on shoes.

2. A world of shoes in your local store

C 3. Puma Life Scoreboard

If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.

Life's more fun when you âre keeping score. It's true, and that's why Puma, has created Life Scoreboard, the first

ever online and mobile program that allows you to score all aspects of life. Finally, you can officially track who is better at ping-pong, you or your brother, who

can eat more cheese â you or your roommate, or who is worse at life â socialites or reality TV stars. It's

basically the world's largest social scoreboard. So go ahead and keep score of everything and anything,

because Life Scoreboard helps you turn life into one big, quasi-serious game. Head to lifescoreboard.com

3. Puma Life Score board

C 4. Israeli Solar Company Cool Press Ad

Print Ad titled Sun light was done by Bbr Saatchi&saatchi advertising agency for for Shikun & Binui Solaria in ISRAEL. The company’s vision is to enable every

household and business in Israel to make use of and profit from advanced solar energy technology while decreasing energy consumption from non-renewable and polluting

sources. when you put this ad in-front of light source, so basically side one is printed outlined without any colors and just

one line heading in the middle & the back page is contains colors, logo & the second heading, so when you

hold it in-front of light source the colors from back are reflected together with logo and second heading...

C 4. Israeli Solar Company Cool Press Ad

C 5. Spanair Christmas treat

If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.

On 24th December 2010, Christmas eve, a spanair flight was going from Barcelona to Las Palmas late in the

evening. The passengers were unable to celebrate the festivities so Spanair wanted to give back to their

customers and reward them with a small treat. That’s where they come up with the ‘unexpected luggage’

idea, a much nicer way of customer engagemnet than the KLM one I showed last week! It feels like 2011 will

be a year of giving back.

5. Spanair Unexpected Luggage