Amazing Content Creation: How to Collect the RIGHT Information

Presenter: Matt Secrist, VP of Business Development at BKA Content

@bkacontent.com

BKA Content is a one-stop shop for clients needing SEO articles, landing pages, premium content, branded blog posts, press releases and much more. Dedicated account managers provide customer support, customized order templates, scalability, and a personal touch.

Hand-picked teams of American writers ensure quality and consistency with every order. All content is SEO optimized, 100% unique, affordable, and is customized to meet the needs of the clients' audience.

How Do You Create “Amazing” Content?

Format

• Intro

• Organization

• Headers

• Bullets / numbered lists

• Bolding

• Short paragraphs

• Solid Conclusion

Research

• Trendy

• Knowledgeable

• Credible

• Statistics

• Sources

• Purpose

• Content Type

• “Meaty”

• Helpful

Writing Ability

• Creativity

• Hook

• Controversial

• Flow

• Sentence Structure

• Grammar

• Spelling

• Point of View

Where do you start?

“Amazing” Content Creation Begins

with the Collection of Information

Something to think about…

When a client is unhappy with content, who’s to blame?

Many times, bad content is the result of a lack of information and poor communication.

Client?Writer?SEOs?

2 Broad Types of Written Content:

1. Content Marketing Articles1. i.e. SEO Articles, Premium Articles,

Guest Blogs

2. Branded Content1. i.e. website landing pages, product

descriptions, Blogs, Press Releases

Obstacles to Information Collection:

1. Time1. Too busy with other aspects of

the business

2. Clients can be hard to reach

2. Education1. Most clients have unreal

(misplaced) expectations

2. Most clients are uneducated as to how their content is being created

3. Most clients give WAY too much unrelated information

Time

Collecting Info SEO Work Managing Clients Facebook

Collecting Content: 7 “Must Haves”

1. Type of Content / Purpose

2. Word Count

3. Topic / Keyword / Page Name

4. Formatting Style Guide

5. Example Content

6. Audience / Point of View

7. Special Instructions / Clear Focus

▪ Company Profile

▪ Writing Style Guide

▪ Opinions

▪ H1 and H2 guidelines

▪ Pictures / Brochures / E-Books

Benefits:

1. Create better content2. Increase probability of social shares3. Increase search engine rankings4. Reduce revisions5. Save TIME!!!! 6. Save MONEY!!!7. Educate clients8. Make clients happy9. Make Matt Cutts happy10. Make writers happy (they will love you)

Thanks!

www.bkacontent.com