Amazing paid Search Tactics - SMX Advanced - AdWords Scripts
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Adwords Scripts SMX Advanced Steve Hammer
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This presentation runs down not only how to use adwords scripts, but offers some practical advice on how to modify them to customize for individual usage. It takes some standard examples and extends them in interesting ways, such as a script that can incorporate a live number of twitter follower via ad parameter, without needing to resubmit the ad.
Transcript of Amazing paid Search Tactics - SMX Advanced - AdWords Scripts
Adwords ScriptsSMX AdvancedSteve Hammer
Your name company, you slogan gose here... 2
About Us
FAMILYWhat it’s all about
FOOD AND WINEEating as an art form?
HOCKEYGo Stars
RANKHAMMERDallas Based Internet Marketing Agency
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Warning: Scripts can’t fix bad
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3 Key Script Capabilities
Steve Hammer - @armondhammer
MathMore than comparisons, calculations
Parameters
Change ad text without resubmitting
External DataExport for reportingInput for management
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Basic Script Framework
Its not enough to just automate
We are not the tool
Think in levels, don’t jump too far too fast
Monitor for Success
FIND FIXSCAL
ESUCCESS
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Talk your rulesMetric
When bounce rate
Target
Exceeds 50%
Action
Reduce bid 10%
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Basic Script Architecture
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Starting Point
Defines what the script will do. Required.
MainFunction
Selector Iterator
Choose Where
Determines the places the script will work. Much like a filter stated in JavaScript
Makes changes
Pulls data for the selected entity, and can make direct changes
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FAS.COM OPTIMZR
Free and Paid Library of Adwords tools
www.optmyzr.com/scripts/
Evolving blog with some extensive and powerful scripts
www.freeadwordsscripts.com
Google Supports with sample code and complete scripts
developers.google.com/adwords/scripts
Script Resources not named RankHammer
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A first simple script – Bid changes
Log “Hello World”
Find Keywords that
Go through the keywords
Set a new CPC
Go broke
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Tweaking the script – to something almost useful
Log “Hello World”
Find Keywords
that
Go through the
keywords
Set a new CPC
Go broke
Log “Raise on Conversion”
Find Keywords that
Go through the keywords
Set a new CPC
Go slightly less broke
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End Result
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Ad ParametersTwo Per Ad max
Ad{param1: default}
ScriptsetAdParam (1, value)
Ads will not need re-approval
Description: Doors open in {param1:a few} days {param2:and} hours !
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Script two – Countdown (Google example)
https://developers.google.com/adwords/scripts/docs/solutions/sale-countdown
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Tweaking to simple inventory countdown
Original
End Date
Time
2 parameters
New
Inventory
Conversions
1 parameter
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Modified Script
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https://developers.google.com/adwords/scripts/docs/solutions/link-checker
http://www.freeadwordsscripts.com/2013/04/report-on-broken-urls-in-your-account.html
External Reports – Link checker
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Bid By Weather – Weather feed input
https://developers.google.com/adwords/scripts/docs/solutions/bid-by-weather
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Crime Stats
http://www.freeadwordsscripts.com/2013/04/put-current-crime-statistics-in-your.html
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http://www.rankhammer.com/blog/1261/adwords-scripts-twitter-followers
Live Twitter Followers
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WE ARE HERE SOCIAL NETWORKS
Dallas TX
LOCATED
QUESTIONS
WEBSITE
@armondhammer
www.rankhammer.com
www.linkedin.com/a/armondhammer
Connect with us
Steve Hammer - @armondhammer
Thank you
![[Webinar] A Non-Coders Guide to AdWords Scripts](https://static.fdocuments.in/doc/165x107/587de7da1a28abaf6b8b6c1d/webinar-a-non-coders-guide-to-adwords-scripts.jpg)
