SMX Seattle Conference Update

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SMX Seattle Conference Update. Presented by: Craig Paddock Plaza Digital Slide 1 of 217. Search Conferences. SMX – Search Engine Expo – Danny Sullivan Seattle – June San Jose – February New York - September SES – Search Engine Strategies – Mike Grehan New York - March - PowerPoint PPT Presentation

Transcript of SMX Seattle Conference Update

  • SMX Seattle Conference UpdatePresented by:Craig PaddockPlaza Digital

    Slide 1 of 217

  • Search ConferencesSMX Search Engine Expo Danny SullivanSeattle JuneSan Jose FebruaryNew York - SeptemberSES Search Engine Strategies Mike GrehanNew York - MarchChicago - DecemberSan Francisco - AugustPubcon WebmasterWorld Brett TabkeLas Vegas November early bird this Friday**Dallas/Austin - March

  • Search Conferences

    eMetrics Marketing Optimization Summit Jim Stern

    Google Adwords Seminars for Success Brad Geddes

    Google Analytics Justin Cutroni

    Conversion Conference Tim Ash

  • SMX 2011 TopicsPeriodic Table of SEO FactorsSEOMoz 2011 Ranking FactorsPanda UpdateSchema.org launchGoogle +1

  • Schema.orgprovides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google and Yahoo! rely on this markup to improve the display of search results, making it easier for people to find the right web pages.

  • Schema.org

  • Schema.org

  • Google PandaMarch 2011 initial releaseDetect low quality pagespoor user experienceregardless of link popularity and unique contentDetect scraper sites, content farmsPanda wants strong usage metricspoor bounce ratepoor SERP CTRnot sharableNo easy fix to Panda

  • +1

  • +1They should keep in mind that implementing the button and accruing "+1's" on their site will be factored as a social signal into the Google organic search results. Also, while getting +1's on ad does not directly have an impact on the quality score, getting +1's could help CTR. Positive effects for both paid and organic.

  • Search ConferenceBest Practicesstay at conference hotelwhat NOT to dosmoking breaks

  • Search ConferencesSPAM

  • Search ConferencesSitesPositionedAboveMe

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