Barry schwartz-panda-smx

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  • 1. Google Updates EvolutionBarry SchwartzSMX Israel 2012
  • 2. Google Updates How Google Updates Famous Updates Panda In Detail
  • 3. Google Dance Monthly Index Updates 2000 - 2003 Data Centers Update Danced For ~ Week PageRank Watchers
  • 4. Rolling Updates
  • 5. Types Of Updates Algorithm Updates (i.e. Panda) Data Refreshes (i.e. Individual Complaints) Index Update (i.e. Caffeine)
  • 6. Google Updates How Google Updates Famous Updates Panda In Detail
  • 7. Famous Updates Fritz (Summer 2003) Paid Links (October 2007) Florida (November 2003) Dewey Update (Mar 2008) Austin Update (Jan 2004) Vince / Brand (March 2009) The Sandbox (April 2004) May Day (May 2010) Bourbon (May 2005) Caffeine (June 2010) Big Daddy (October 2005) Scraper Filter (Jan. 2011) Supplemental (Jan 2007) Panda (February 2011)
  • 8. Fritz Update Summer 2003 Index Update Google Dance Over Daily Index Updates AKA Everux
  • 9. Florida Update November 2003 Algorithm Update Before Holiday Season Overly SEOd Sites & Afliate Sites Businesses Went Bust Theories on AdWords
  • 10. Austin Update January 2004 Algorithm Update Revision To Florida Targets More SEO Techn Link Farms, Stuff Keywords, etc Easy SEO Dead
  • 11. Google Sandbox April 2004 Algorithm Update New Sites Wont Rank Buying Old Sites Bourbon Update Fixes It? May 2005
  • 12. Bourbon Update May - June 2005 Algorithm Update Off-Page Factors Reciprocal Links Irrelevant Links Duplicate Content
  • 13. Big Daddy / Jagger Oct. 2005 - Mar. 2006 Index/Algorithm Update Infrastructure Change Low Value Pages Gone Supplemental Index? Faster Index Updates
  • 14. Goodbye Supplemental Dec. 2006 - Jan. 2007 Index Update Supplemental Index Gone Main Index Goes Deeper, Faster & Comprehensive
  • 15. Paid Links October 2007 Algorithm Update Paid Links Targeted PageRank Penalties Forbes, NewsDay, Blogs & SERoundtable.com Why Now?
  • 16. Dewey Update March/April 2008 Index Update Google Dance Like Targets: SEOd Content Links
  • 17. Vince / Brand Update March 2009 Algorithm Update Big Brands Take Over Google Said Not Brands Trust, Authority, Quality & PageRank
  • 18. May Day Update April - May 2010 Algorithm Update Long Tail Impact Quality Change Many Sites Hurt Quality vs Off Topic
  • 19. Caffeine Update August 2009 - June 2010 Infrastructure Update No Ranking Change Pages Missing From Index Faster, Fresher, Deeper Index, Within Minutes
  • 20. Scraper Update January 2011 Targets Low Quality Scraper Sites Warned Days Prior Panda Soon To Come
  • 21. Panda Update Late February 2011 Algorithm Update 12% Of Results Changed Targets Low Quality Sites, Less Useful Sites, Little Content, Little Value
  • 22. Famous Updates Fritz (Summer 2003) Paid Links (October 2007) Florida (November 2003) Dewey Update (Mar 2008) Austin Update (Jan 2004) Vince / Brand (March 2009) The Sandbox (April 2004) May Day (May 2010) Bourbon (May 2005) Caffeine (June 2010) Big Daddy (October 2005) Scraper Filter (Jan. 2011) Supplemental (Jan 2007) Panda (February 2011)
  • 23. Google Updates How Google Updates Famous Updates Panda In Detail
  • 24. Panda In Detail