Catalyst | Booth #345Join us for cocktails during the SMX East afternoon session breaks!CatalystDigital.com

SMX EAST

INTRODUCING AUDIENCE SEARCH Malinda Gagnon | Edwin Chu

INNOVATION TO INCREASE CONVERSION & ROI

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OUR SPEAKERS

Malinda Gagnon Sr. Partner, Head of Product Development & Technology, Catalyst

Edwin ChuProduct Development Manager, Xaxis

www.CatalystDigital.com

EXPENSIVE SEARCH KEYWORDS

$$$

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EXPENSIVE SEARCH KEYWORDS

“SUV”

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QUALIFIED AUDIENCES CONVERT HIGHER, FOR LESS

7x 50%cost per lead goalmore likely to convert

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LEVERAGED DMP AUDIENCES SEARCHING HIGH-VOLUME KEYWORDS

InMarket CRM Cross

overLuxury + =“SUV”

Programmatic (DMP) Audiences

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EXPENSIVE SEARCH KEYWORDS

“Our performance with Audience Search is outstanding. We’re thrilled to be first-to-market with this innovative new media offering. This will be a standard element of our media mix moving forward given the results we’re seeing.”

– Kim Kyaw, Manager - Digital Marketing, Social Media & CRM, Jaguar Land Rover North America

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THE IMPACT OF AUDIENCE SEARCH POWERED BY XAXIS

We create a more relevant ad experience for users and increased ROI for advertisers

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XAXIS PROPRIETARY AUDIENCES

CUSTOM MODELED AUDIENCE

XAXIS PROPRIETARY AUDIENCE DMP

ADVERTISER’S 1ST PARTY SEED DATA (E.G. SITE VISITOR,

CRM)

3RD PARTY DATA PROVIDERS

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BEST OF BOTH WORLDS – HIGHLY QUALIFIED AUDIENCES AT SCALE

Remarketing Site Visitors

Precision, No Scale

Remarketing CRMPrecision

DMP AudiencesPrecision with Scale

Audience Search Powered byIt’s is a revolutionary first-to-market media offering that marries programmatic audience buying and paid search advertising.

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AUDIENCE SEARCH USE CASES

CONVERSION AWARENESS

Display Video Mobile Search

UNITY

Competitive Keyword Qualification

Higher-Funnel Keyword Expansion

Cross-Channel Sequencing & Optimization

• Bids aggressively on highly competitive keywords

• Ads are only served to highly qualified audience

• Opens paid search to a whole new strategy

• Bid on upper-funnel keywords previously too expensive

• Unified targeting across channels

• In-flight audience optimization

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POWER OF XAXIS PROPRIETARY AUDIENCES

Xaxis Audiences Are…

Optimized Inflight

Customized to KPIs

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GETTING STARTED WITH AUDIENCE TARGETING

1. What’s your strategy for audience targeting?

2. Do you have audience data?

3. How are you tracking success?

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Q&A

617-663-1247 | www.CatalystDigital.com© 2016 Catalyst | All Rights Reserved

Malinda Gagnon Sr. Partner, Head of Product Development & Technology, Catalyst

James CooleyPartner, Group Director, Catalyst

Edwin ChuProduct Development Manager, Xaxis

See You At The Next #SMX

THANK YOU!

Stop by Booth #345 and join us for cocktails during SMX East afternoon session breaks!