SMX East: Audience Search & Innovation to Increase ROI

Catalyst | Booth #345Join us for cocktails during the SMX East afternoon session breaks!CatalystDigital.com

SMX EAST

INTRODUCING AUDIENCE SEARCH Malinda Gagnon | Edwin Chu

INNOVATION TO INCREASE CONVERSION & ROI

www.CatalystDigital.com

OUR SPEAKERS

Malinda Gagnon Sr. Partner, Head of Product Development & Technology, Catalyst

Edwin ChuProduct Development Manager, Xaxis


EXPENSIVE SEARCH KEYWORDS

$$$



“SUV”


QUALIFIED AUDIENCES CONVERT HIGHER, FOR LESS

7x 50%cost per lead goalmore likely to convert


LEVERAGED DMP AUDIENCES SEARCHING HIGH-VOLUME KEYWORDS

InMarket CRM Cross

overLuxury + =“SUV”

Programmatic (DMP) Audiences



“Our performance with Audience Search is outstanding. We’re thrilled to be first-to-market with this innovative new media offering. This will be a standard element of our media mix moving forward given the results we’re seeing.”

– Kim Kyaw, Manager - Digital Marketing, Social Media & CRM, Jaguar Land Rover North America


THE IMPACT OF AUDIENCE SEARCH POWERED BY XAXIS

We create a more relevant ad experience for users and increased ROI for advertisers


XAXIS PROPRIETARY AUDIENCES

CUSTOM MODELED AUDIENCE

XAXIS PROPRIETARY AUDIENCE DMP

ADVERTISER’S 1ST PARTY SEED DATA (E.G. SITE VISITOR,

CRM)

3RD PARTY DATA PROVIDERS


BEST OF BOTH WORLDS – HIGHLY QUALIFIED AUDIENCES AT SCALE

Remarketing Site Visitors

Precision, No Scale

Remarketing CRMPrecision

DMP AudiencesPrecision with Scale

Audience Search Powered byIt’s is a revolutionary first-to-market media offering that marries programmatic audience buying and paid search advertising.


AUDIENCE SEARCH USE CASES

CONVERSION AWARENESS

Display Video Mobile Search

UNITY

Competitive Keyword Qualification

Higher-Funnel Keyword Expansion

Cross-Channel Sequencing & Optimization

• Bids aggressively on highly competitive keywords

• Ads are only served to highly qualified audience

• Opens paid search to a whole new strategy

• Bid on upper-funnel keywords previously too expensive

• Unified targeting across channels

• In-flight audience optimization


POWER OF XAXIS PROPRIETARY AUDIENCES

Xaxis Audiences Are…

Optimized Inflight

Customized to KPIs


GETTING STARTED WITH AUDIENCE TARGETING

1. What’s your strategy for audience targeting?

2. Do you have audience data?

3. How are you tracking success?


Q&A

617-663-1247 | www.CatalystDigital.com© 2016 Catalyst | All Rights Reserved

Malinda Gagnon Sr. Partner, Head of Product Development & Technology, Catalyst

James CooleyPartner, Group Director, Catalyst

Edwin ChuProduct Development Manager, Xaxis

See You At The Next #SMX

THANK YOU!

Stop by Booth #345 and join us for cocktails during SMX East afternoon session breaks!

SMX East: Audience Search & Innovation to Increase ROI

Marketing

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