SMX Social Media eBay
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Transcript of SMX Social Media eBay
V i r a l m a r k e t i n g
with
Jordan Koene – Head of Global Content
SMX Social Media Marketing 2011
Started as an Experiment…
B u i l d i n g o n I n i t i a l S u c c e s s …
• Within 3 months: ½ million unique visitors
• Find outlets to share your story
• Build blogs to support reach
eBay Motors Blog
eBay Collectables Blog
eBay Ink Blog
eBay-Stories
Motors Data + Targeted Story
C r e a t i n g a S u p p o r t S y s t e m …
• Support from other teams
PR
Social & Marketing
Charity – Good Cause
• Seasonal and Holiday Events
• High Profile Sites
• Mega Reach
Win Big or Nothing at all…
Seasonal Events = Timing
Good Causes Make Great Stories
G o i n g G l o b a l …
• Not simple
• Understand your audience
• Use Global Partners
Mobile Data & UK Government?
H i t t i n g t h e H o m e R u n s …
• Use Popular Trends
• Partner before creating
• Build relationships
• Don’t be selfish
• Share data with a bigger view in mind…
Video Game Blog + eBay Stats
Everyone Loves Gold
T h a n k y o u !