SMX Social Media eBay

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Viral marketing with Jordan Koene Head of Global Content SMX Social Media Marketing 2011

Transcript of SMX Social Media eBay

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V i r a l m a r k e t i n g

with

Jordan Koene – Head of Global Content

SMX Social Media Marketing 2011

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Started as an Experiment…

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B u i l d i n g o n I n i t i a l S u c c e s s …

• Within 3 months: ½ million unique visitors

• Find outlets to share your story

• Build blogs to support reach

eBay Motors Blog

eBay Collectables Blog

eBay Ink Blog

eBay-Stories

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Motors Data + Targeted Story

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C r e a t i n g a S u p p o r t S y s t e m …

• Support from other teams

PR

Social & Marketing

Charity – Good Cause

• Seasonal and Holiday Events

• High Profile Sites

• Mega Reach

Win Big or Nothing at all…

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Seasonal Events = Timing

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Good Causes Make Great Stories

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G o i n g G l o b a l …

• Not simple

• Understand your audience

• Use Global Partners

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Mobile Data & UK Government?

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H i t t i n g t h e H o m e R u n s …

• Use Popular Trends

• Partner before creating

• Build relationships

• Don’t be selfish

• Share data with a bigger view in mind…

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Video Game Blog + eBay Stats

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Everyone Loves Gold

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T h a n k y o u !