SMX Social Media eBay

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Transcript of SMX Social Media eBay

Viral Marketing with

Viral marketing with

Jordan Koene Head of Global ContentSMX Social Media Marketing 2011

Started as an Experiment

Sold as Trail to Executives


Building on Initial Success

Within 3 months: million unique visitorsFind outlets to share your story Build blogs to support reacheBay Motors BlogeBay Collectables BlogeBay Ink BlogeBay-Stories

Motors Data + Targeted Story

Creating a Support System

Support from other teamsPRSocial & MarketingCharity Good Cause Seasonal and Holiday EventsHigh Profile Sites Mega Reach

Win Big or Nothing at all

Seasonal Events = Timing

Good Causes Make Great Stories

Going Global

Not simple Understand your audienceUse Global Partners

Mobile Data & UK Government?

Hitting the Home Runs

Use Popular TrendsPartner before creatingBuild relationships Dont be selfishShare data with a bigger view in mind

Video Game Blog + eBay Stats


The Next Web | Mashable

17Everyone Loves Gold

Thank you!