SMX 2014 - PPC Audience Analysis
60
ppc + seo
-
Upload
aaron-levy -
Category
Marketing
-
view
394 -
download
1
description
My upcoming deck for SMX 2014. The presentation is centered around using PPC data to identify emotional drivers of your audience. Once you find what your audience cares about, use it to craft organic assets most likely to be shared, saved and (most of all) read.
Transcript of SMX 2014 - PPC Audience Analysis
ppc + seo
bit.ly/smxny14
flickr.com/loop_oh/
demographics
@bigalittlea
21-39femaledegree
flickr.com/francisco_osorio/
demographics
@bigalittlea
who are they?
@bigalittlea
what do they love?
flickr.com/nlireland
what excites them?
flickr.com/yaffamedia
what scares them?
sgarbe.com
what will they readsave
share?
@bigalittlea
what will they give
up?
flickr.com/theeerin
if i build it, will they come?
OBSERVE
@bigalittlea
Search questions
1: query mining
flickr.com/theeerin
prioritize keywords …(duh)
@bigalittlea
aov: $89cvr: 5.1%
agnostic?aov: $87cvr: 3.3%
men?aov: $82cvr: 6.6%
women!aov: $94cvr: 7.9%
questionmining
flickr.com/derek_b
@bigalittlea
who
what
where
when
why
how
do
can
if@bigalittlea
queries imps clickshow to make a squeeze page 771 62how to create a squeeze page 727 70how to build a squeeze page 214 34how to create a squeeze page in wordpress 177 25how to use brand 132 33how to make a squeeze page on wordpress 104 19how to make squeeze page 58 19how to setup a squeeze page on wordpress 50 9how to setup a squeeze page 49 15how to create a squeeze page for free 49 10how much does brand cost 46 18
queries imps clickswhat is a squeeze page 5,310 199what is brand 1,588 201what is an autoresponder 701 55what is mailchimp 189 2what is squeeze page 101 14what is auto response 98 3what is autoresponder 82 22what are autoresponders 61 10what is mail chimp 60 1what are squeeze page examples 57 13what is a autoresponder 56 12what are squeeze pages 38 3
FOLLOW
@bigalittlea
visitor comes to your site
visitor added to list
visitor leaves
your ad displays across the web
visitor returns to your site, more $$$
@bigalittlea
visitor comes to your site
visitor added to list
visitor leaves
your ad displays across the web
visitor returns to your site, more $$$
@bigalittlea
lovely bride to be
PreOwnedWeddingDresses.com
@bigalittlea
shopping tips
@bigalittlea
@bigalittlea
adverse weather wedding guides
@bigalittlea
@bigalittlea
@bigalittlea
buying a house together
@bigalittlea
…living together…?
@bigalittlea
@bigalittlea
they’re dating!?!?
@bigalittlea
window shoppersbridesmaids
guests
@bigalittlea
Search query (RLDSA)
what aren’t we
targeting?
remarketing+ DSA
ACCELERATE
@bigalittlea
there’s more!
visitor comes to your site
visitor added to list
visitor leaves
your ad displays across the web
visitor returns to your site, more $$$
@bigalittlea
visitor comes to your site
visitor added to list
visitor leaves
your ad displays across the web
visitor returns to your site, more $$$
@bigalittlea
find look-a-likes
GIVE A DOG A BONE
Where does he get all those wonderful toys?
@bigalittlea
teach us!!
@bigalittlea
find (almost) anybody’s email address - @robousbey
how to find anyone’s email using allmytweets - @mmstll
complete list of little-known tricks to finding anyone’s
email - @olgafilonchuk
we need those!!
@bigalittlea
or buy us beer. preferably beer with a goat on it.
@bigalittlea
bit.ly/smxny14
