Post on 19-May-2015
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+= Using Social Gaming Mechanics
for Marketing
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Site/App
The Problem
Traffic Optimization
“Attract” Content Optimization
“Satisfy”
User Optimization“Influence”
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Gamification gives business ownersreal-time influence
over consumer behavior.
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Reward Status AchievementSelf
Expression Competition Altruism
Points
Levels
Challenges
Virtual Goods
Leaderboards
Gifting &Charity
Gamification Satisfies Human Needs
Gamification Influences Behavior
Frequent Flyer
FoursquareFarmville
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?Gamification
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Who’s Using Gamification?
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MISS SOCIALPLAYBOY
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WAY TO RIOCHIQUITA
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TOP CHEFBRAVO
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THE REAL HOUSEWIVES OF ATLANTA
BRAVO
Bravo - The Real Housewives of Atlanta
Bravo - The Real Housewives of Atlanta
Wealthy WomenHigh FashionConflict
Earn Points for Site & SMS Activity
Use them to Customize Your Housewife
Reward Sharing to Facebook
Vote in the Housewife Throwdown
Compete for Top Honors
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CAMPUSFOOD.COMDOTMENU
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