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    A BRIEF PRESENTAELEMENTS & PRIN

    OF DESIGNSubmitted by- Rajat R

    Semest

    Subjec

    Master

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    ELEMENTS OF DESIGN

    The elements are components or parts which can be isolatedand defined in any visual design or work of art. They are thestructure of the work, and can carry a wide variety of

    messages.Design elements are the basic units of a painting,drawing, design or other visual piece and include:-

    1.) Line:- A line is a form with width and length, but nodepth. Artists use lines to create edges, the outlines of objects.A line is created by the movement of a pen or pencil.

    The direction of a line can convey mood. Horizontal lines arecalm and quiet, vertical lines suggest more of a potential formovement, while diagonal lines strongly suggest movementand give more of a feeling of vitality to a picture.

    A line is a fundamental mark or stroke used in drawing inwhich the length is longer than the width. Two connected

    points form a line and every line has a length, width, anddirection if it is straight.EXAMPLE OF LINES:- VERCURVED, JAGGED LINES.

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    2.) Shapes:- Shape is an area that is contained withinimplied line, or is seen and identified because ofcolour or value changes. Shapes have twodimensions, length and width, and can be geometricor free-form. Design in painting is basically the

    planned arrangement of shapes in a work of art.

    SHAPES IN IMAGES CAN ALSO BE SEEN AS SILHOUETTES.

    IT IS ALSO WORTH MENTIONING THAT SILHOUETTES ARE

    THE PURIST AND STRONGEST OF ALL SHAPES. TEXTURE OF FABRIC IN

    3.) Textures:- Texture refers

    both simulated and actual, of

    element is more capable of m

    emotions than texture. The ch

    capturing texture is mostly ba

    light. Texture can be accentua

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    4.) Color:- Colour is characterized by attributes such as value, hue, and saturation. Cotheyre arranged, can either make or break a shot. Different colours can send out diand they indeed have an important visual weight and impact on a photo. Vibrant cointeresting, and active. So are reds and yellows. Blues and greens are comforting a

    There are different colors in this outfit..

    Red

    Light Blue

    Orange

    BlueLight Green

    Aqua Blue

    White

    Yellow

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    LINES

    TEXTURES

    COLORS OF THE

    OUTFIT- GREY,

    BLACK

    SHAPE-

    GEOMERIC

    SHAPE, FIT TO

    BODY CONTOUR

    COLORS OF

    THE OUTFIT-

    BLACK, OFF-

    WHITE, AQUA

    BLUE, LIGHTRED

    LINES

    SHAPE-

    GEOMETRIC

    SHAPE, FLOWY

    SILHOUTTE

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    COLOR

    OF THE

    OUTFIT-

    WHITE

    LINES

    SHAPE-

    GEOMETRIC

    SHAPE,

    FLOWY

    SILHOUTTE

    TEXTURESTEXTURES

    LINES

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    PRINCIPLES OF DESIGN

    The Principles are concepts used to organize or arrange the structural elements of de

    in which these principles are applied affects the expressive content, or the message o

    The principles are:-

    1.) Balance:- Balance is a psychological sense of equilibrium.

    As a design principle, balance places the parts of a visual in an

    aesthetically pleasing arrangement. In visual images, balance is

    formal when both sides are symmetrical in terms of

    arrangement. Balance is informal when sides are not exactly

    symmetrical, but the resulting image is still balanced. Informal

    balance is more dynamic than formal balance and normally

    keeps the learner's attention focused on the visual message.

    There are three main types of balance, horizontal balance,

    vertical balance, radial balance.BALANCE I

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    2.) Proportion:- Proportion refers to the relative

    size and scale of the various elements in a design.

    The issue is the relationship between objects, or

    parts, of a whole. This means that it is necessary to

    discuss proportion in terms of the context or

    standard used to determine proportions.

    3.) Emphasis:- Emphasis is us

    create dominance and focus in

    can emphasize colour, value, s

    elements to achieve dominance

    contrast can be used to emphas

    interest.

    EMPHASIS

    PROPORTION IN A DRESS

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    4.) Rhythm:- Rhythm is the repetition of visual

    movement of the elements-colours, shapes, lines,

    values, forms, spaces, and textures. Variety is essential

    to keep rhythms exciting and active, and to avoid

    monotony. Movement and rhythm work together to

    create the visual equivalent of a musical beat.

    RHYTHM

    5.) Harmony:- Harmony

    means all parts of the visu

    and complement each oth

    the pieces of a visual ima

    Harmony can be achieved

    and rhythm.

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    ASSYMETRICAL

    BALANCE

    HARMONY

    EMPHASIS

    PROPORTION

    RHYTHM

    RHYTHM

    PROPORTION OF

    OUTFIT ACCORDING

    TO THE BODY

    CONTOUR

    EMPHASIS

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    EMPHASIS

    PROPORTION HARMONY

    SYMMETRICAL

    BALANCE

    RHYTHM

    OUTFIT

    PROPORTION

    ACCORDING

    TO BODY

    CONTOUR

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    EMPHASIS

    RHYTHMHARMONY

    SYMMETRICAL

    BALANCE

    OUTFIT

    PROPORTION

    AS O S C S

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    FASHION SUB- CULTURES1.) PUNK:-

    Punk fashion is the clothing, hairstyles, cosmetics, jewellery,

    and body modifications of the punk subculture.

    The distinct social dress of other subcultures and art movements,including glam rock, skinheads, rude boys, greasers,

    and mods have influenced punk fashion.

    Punk fashion has been extremely commercialized at various

    times, and many well-established fashion designerssuch

    as Vivienne Westwood and Jean Paul Gaultierhave usedpunk elements in their production. Punk clothing, which was

    initially handmade, became mass-produced and sold in record

    stores and some smaller specialty clothing stores by the 1980s.

    Many fashion magazines and other glamour-oriented media have

    featured classic punk hairstyles and punk-influenced clothing.

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    PUNK FASHION

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    2.) HIPPIES:-

    The hippie subculture was originally a youth

    movement that arose in the United

    States during the mid-1960s and spread to other

    countries around the world.

    The word 'hippie' came from hipster, and was

    initially used to describe beatniks who had

    moved into New York City's Greenwich

    Village and San Francisco's Haight-

    Ashbury district.

    Hippies created their own communities,

    listened to psychedelic rock, embraced

    the sexual revolution, and some used drugs such

    as cannabis, LSD, and magic mushrooms to

    explore altered states of consciousness.

    HIPPIES FASHION

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    MODERN HIPPIES FASHION

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    3.) MINIMALISTIC:-

    Minimalism describes movements in various

    forms of art and design, especially visual

    art and music, wherein artists intend to expose the

    essence or identity of a subject through eliminating

    all non-essential forms, features or concepts.

    Minimalism is any design or style wherein the

    simplest and fewest elements are used to create

    the maximum effect.

    Designers notorious for being masters of

    minimalism like Calvein Klien, Jis Sandler, Parada

    are playing on home court for the fall 2008 and

    winter 2009 seasons, with stunningly simple

    collections being en vogue.

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    MINIMALISTIC FASHION

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    4.) GRUNGE:-

    Grunge is a subgenre ofalternative rockthat emerged during

    the mid-1980s in the American state ofWashington,

    particularly in the Seattle area.

    Inspired by hardcore punk, heavy metal, and indie rock,grunge is generally characterized by heavily distortedelectric

    guitars, contrasting song dynamics, "growling" vocals and

    apathetic or angst-filled lyrics.

    Grunge is generally characterized by a sludgy guitar sound

    that uses a high level of distortion, fuzz and feedbackeffects.

    Grunge fuses elements of hardcore punk and heavy metal,

    although some bands performed with more emphasis on one or

    the other.

    The music shares with punk a raw sound and similar lyrical

    concerns.

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    MODERN GRUNGE FASHION

    5 ) GOTHIC:-

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    5.) GOTHIC:-

    Gothic fashion is a clothing style marked by

    conspicuously dark, mysterious, exotic, and

    complex features.

    It is worn by members of the Goth subculture; a

    dark, sometimes morbid fashion and styleofdress.

    Typical Gothic fashion includes a pale

    complexion with colored black hair, black lips and

    black clothes.

    Both male and female goths wear

    darkeyeliner and dark fingernail polish. Styles are

    often borrowed from the Punks, Victorians

    and Elizabethans.

    Goth fashion is sometimes confused with heavy

    metal fashion and emo fashion.

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    GOTHIC FASHION

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    6.) HEAVY METAL:-

    Heavy metal fashion is the style of dress, body

    modification, make-up, hairstyle, and so on, taken on by

    fans ofheavy metal, or, as they are often called, metal

    heads orhead bangers.

    The clothing associated with heavy metal has its roots in

    the biker, rocker, and leather subcultures.

    Heavy metal fashion includes elements such as leather

    jackets; hi-top basketball shoes, blue or black skinny fit

    jeans, camouflage pants, shirts, jackets or shorts,

    and denim jackets or vests, often adorned with badges,

    pins and patches.

    As with the bikers, there is a fascination with Germanic

    imagery, such as the Iron Cross.

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    HEAVY METAL FASHION

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