Putting the Social in your Media

Bill PetrieKirby Hasseman

Why Are You Here?

• CAS/MAS Points?

• Still haven’t gone to bed?

• There aren’t enough social media sessions!

• My flight is in three hours and I had to do something!

• Are Kirby/Bill the same person?

“We Are a Media Company!”

• Global Content Studio− TV Show (The Navigator Live)

− Short Film (The Two Bellmen)

− Personalized online travel magazine

− Virtual reality

• Millions in direct revenue

• “Turned storytellers into marketers”

What does a media company do?

#SocialInMediaPPAIEXPO

“Marketing is no longer about the stuff you make, but about

the stories you tell.” -Seth Godin

#SocialInMediaPPAIEXPO

You Are Here

• Create Stories Through Content− Why?

− How?

− Good vs. bad

• Leverage Media− Blogging

− Video

− Podcast

• Deliver to Your Audience− Social Media

− Cross promotion

Why Create Content?

Content = Stories─ Stories you are asked to tell

─ Give economy

Value─ How do you explain your value?

─ How is shared?

─ Does your audience understand your value?

Consistent

CourageConsumable

Creative

C4 Content

Have the courage to consistently create consumable content.

#SocialInMediaPPAIEXPO

Where do you find content?

Content Struggle

Content: The Good and the Bad

• Continually gives

• Constantly dependable

• Expresses originality

• Always relevant

• Audience centric

• Authentic

• Persistently asks

• Consistently inconsistent

• Typically derivative

• Rarely topical

• Self centered

• False front

Content Creation Exercise

#SocialInMediaPPAIEXPO

Things go viral because 1,000 other things didn’t go viral.

#SocialInMediaPPAIEXPO

Business Blogging

The Reach

The Knowledge

The Voice

The Perspective

The Creative

The Curiosity

Blogging Case History

Business Video

SEO

Wider Reach

Personality

Leverage Laziness

Case History – Delivering Marketing Joy

Podcast

Intimacy

Playground to Yourself…almost

Endless Possibilities

Distribution

No Barrier to Entry

Case History

Sharing Content

#SocialInMediaPPAIEXPO

Rapid Fire – Social Media

Rapid Fire – Tools

Keys to SuccessMake a Commitment

− Consistency− Scheduling− Accountability− Become a Practitioner

Create, create, create− Share content

Practice C4 Share 3PThink long termLeverage ToolsShare content

Parting Shot

You are the match, content is the fire,

and media is the gasoline.

#SocialInMediaPPAIEXPO

Bill Petriebill@brandivatemarekting.com@billpetriepetrie.billin/billpetrie

Kirby Hassemankirby@hassemanmarketing.com@kirbyhassemankirby.hassemanin/kirbyhasseman