Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social...

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Mark Graham Right Sleeve CAS 1.5 pts Tuesday, January 12 1:30 – 3 pm Get Connected With Social Media

Transcript of Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social...

Page 1: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

Mark GrahamRight Sleeve

  

CAS ‐ 1.5 pts Tuesday, January 12 

1:30 – 3 pm 

Get Connected With Social Media 

Page 2: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

The views and opinions expressed by presenters or others who have provided materials to and for this meeting are not necessarily those of PPAI. PPAI assumes no responsibility for, nor endorses, any of the comments, recommendations or materials that are provided.

Page 3: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

b k i dWeb Marketing And Social Media For

DistributorsDistributors

Mark GrahamMark Graham

January 2010

Page 4: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real
Page 5: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

@RIGHTSLEEVE

• If you are using Twitter during this session

@RIGHTSLEEVE

If you are using Twitter during this session, please use hashtag

#ppaisocial#ppaisocial

Page 6: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

www.stoptrunkslammers.com

Page 7: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

A S i l M di P iA Social Media Primer

• Social media consists of online conversations between real peopleconversations between real people -customers, employees, vendors - using websites or online platformswebsites or online platforms.

Page 8: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

Wh I i S i l M di ?Why Invest in Social Media?• New way of engaging clientsNew way of engaging clients• Point of differentiation• Builds trust• Builds trust• Cost effective

C i ti t l f th t ti• Communication tool of the next generation• Distribution platform for your content• Improving internal operations• Thought leadership in your niche

Page 9: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

S i l M di T lSocial Media Tools• BlogsBlogs• Product Comments and Ratings

O li id (Y T b )• Online video (YouTube)• Twitter/Flickr/Facebook/LinkedIn• RSS Feeds• Company NewsfeedCompany Newsfeed

Page 10: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

Blogging Basics

• Write it Yourself • Be AuthenticBe Authentic• Have Fun

Page 11: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real
Page 12: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real
Page 13: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

Product Comments and RatingsProduct Comments and Ratings

• Client ownershipClient ownership• Builds credibility with “real” comments

Abilit t i kl t t ti f db k• Ability to quickly react to negative feedback

Page 14: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real
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Online video platform• Online video platform• Free distribution for your content• Anyone can be a star

Page 16: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real
Page 17: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

Mi bl i l tf• Microblogging platform• 140 characters • What are you doing … right now?• “You are who you follow”You are who you follow• New distribution channel for your content

S h t l i b t• See what people are saying about you

Page 18: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real
Page 19: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

Proactive Sales Opportunities

Page 20: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

Fan “shout-outs”

Page 21: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

Fan “shout-outs”

Page 22: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

Pitching for businessPitching for business (not sure I personally like this approach, but you get the drift)

Page 23: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

Effective PR Tool/Damage ControlEffective PR Tool/Damage Control

Page 24: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

• Online photo sharing siteOnline photo sharing site• Tagging

V hi l f ti t lt• Vehicle for promoting your corporate culture

Page 25: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real
Page 26: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real
Page 27: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

• Online community of friends• Fan Pages & GroupsFan Pages & Groups• Emotional connection with your products

Page 28: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real
Page 29: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real
Page 30: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

Promo35 (facebook)Promo35 (facebook)

• Bridging the gap between all generationsBridging the gap between all generations of Promo product professionals.

Page 31: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

• Online community of business contactsOnline community of business contacts• Online resume

G t ti t l• Great prospecting tool• Online recommendations

Page 32: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real
Page 33: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

• Real Simple Syndication• Tool for having content “pushed” to you• Tool for having content pushed to you• Google Reader• Feedburner.com• Permission Marketing (Seth Godin)g ( )

Page 34: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

Really Simple Syndication (RSS)y p y ( )

Page 35: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

The Big PictureThe Big Picture

• We are all connected: “The Social Graph”We are all connected: The Social Graph• Credibility and Building Social Capital:

“Whuffie”Whuffie• The Long Tail: Niche Marketing• Exercise some common sense

Page 36: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

BE WARNED!BE WARNED! Social Media is not for everyone.

• People will sniff out the fakers. Be authenticauthentic.

• Ensure your marketing is not out of sync.

• You don’t want a meatball sundae

Page 37: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real
Page 38: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

A meatball sundae is the unfortunate result of mixing two good ideasA meatball sundae is the unfortunate result of mixing two good ideas.

The meatballs are the foundation, the things we need (and sometimeswant). These are the commodities that so many businesses are builtwant). These are the commodities that so many businesses are builton.

The sundae toppings (hot fudge and the like) are the New Marketing,the social networks, Google, blogs and fancy stuff that make people allexcited.

fThe challenge most organizations face: they try to mix them. Theyattempt to slap new marketing onto old and end up with nothing but afailed website.

Excerpt from Seth Godin’s Meatball Sundae

Page 39: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

RESOURCES (Web Sites)RESOURCES (Web Sites)

• Social Media Marketing in a TraditionalSocial Media Marketing in a Traditional Industry (Mark Graham). Click here

• My Take on Twitter Click here• My Take on Twitter Click here• Seth Godin www.sethgodin.com• Twitterati www.twitterrati.com• Mashable www.mashable.com• ReadWriteWeb www.readwriteweb.com

Page 40: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

Resources (Books)Resources (Books)

• Tara Hunt The Whuffie FactorTara Hunt The Whuffie Factor• Chris Anderson The Long Tail

Cl Shi k H C E b d• Clay Shirky Here Comes Everybody• Joel Comm Twitter Power• Mitch Joel Six Pixels of Separation

Page 41: Get Connected With Social - PPAI Expo Connected.pdfAS i lM di PiA Social Media Primer • Social media consists of online conversations between real peopleconversations between real

@RIGHTSLEEVE@RIGHTSLEEVE