Promotional Products Marketing Statistics & Trends from PPAI 2014

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Confidential and Proprietary. © 2014 OutboundEngine, Inc. PPAI 2014 Survey Results

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This year at PPAI 2014, OutboundEngine crafted a survey to ask promotional products distributors about how they use marketing to promote their business. This is a collection of those survey results, highlighting the major distributor marketing trends and statistics from this year.

Transcript of Promotional Products Marketing Statistics & Trends from PPAI 2014

  • 1.PPAI 2014 Survey ResultsConfidential and Proprietary. 2014 OutboundEngine, Inc.

2. Overview During the 2014 PPAI Expo, we asked a sample of attendees to take a survey from the OutboundEngine booth. The goal of the survey was to get a better understanding of the marketing habits of promotional products distributors in 2014. Here are the summary and results of this survey.2Confidential and Proprietary. 2014 OutboundEngine, Inc. Confidential and Proprietary. 2012 OutboundEngine, Inc. 3. Results Highlight 99% of attendees are currently doing some form of marketing for their business, with 66% of them spending up to 4 hours/week on it. An overwhelming 91% of distributors do some form of email marketing, citing that finding the time to do it (35%) was their biggest challenge. Other common challenges with email marketing included issues with finding/writing content (19%), not knowing how to do it correctly (16%), and just a lack of understanding or belief in the true return-on-investment that email provides (15%). Confidential and Proprietary. 2014 OutboundEngine, Inc. Confidential and Proprietary. 2012 OutboundEngine, Inc. 4. Results Highlight Of the attendees surveyed, 71% of distributors currently use social media as a way to market their business.By far, Facebook (36%) was the most used social network, followed closely by Twitter and LinkedIn, both tied at 20%. Other social networks that distributors are using included Google+ (7%), Pinterest (7%), and YouTube (6%). When asked about challenges distributors face with using social for their business, 41% said time to do it was at the top of their list, followed by figuring out what to post to their followers (29%). Confidential and Proprietary. 2014 OutboundEngine, Inc. Confidential and Proprietary. 2012 OutboundEngine, Inc. 5. Results Highlight By far the most compelling takeaway we learned this year is that 96% of distributors would rather have someone else do their email and social media marketing for them.At OutboundEngine, we do the marketing work for distributors. Twice a month, we craft email newsletters and social media updates to help you stay top-of-mind with your customers, featuring new products that are seasonal and timely. To learn more about OutboundEngine, check out our website here.Confidential and Proprietary. 2014 OutboundEngine, Inc. Confidential and Proprietary. 2012 OutboundEngine, Inc. 6. Question 1 Do you currently do any marketing for your business?N=90Confidential and Proprietary. 2014 OutboundEngine, Inc. Confidential and Proprietary. 2012 OutboundEngine, Inc. 7. Question 2 How many hours a week do you spend on marketing? This could be you or someone in your company.Confidential and Proprietary. 2014 OutboundEngine, Inc. Confidential and Proprietary. 2012 OutboundEngine, Inc. 8. Question 3 Do you use email marketing for your business?Confidential and Proprietary. 2014 OutboundEngine, Inc. Confidential and Proprietary. 2012 OutboundEngine, Inc. 9. Question 4 Whats the biggest challenge you have with email marketing?Confidential and Proprietary. 2014 OutboundEngine, Inc. Confidential and Proprietary. 2012 OutboundEngine, Inc. 10. Question 5 Do you use social media for your business?Confidential and Proprietary. 2014 OutboundEngine, Inc. Confidential and Proprietary. 2012 OutboundEngine, Inc. 11. Question 6 What social networks do you use for your business?Confidential and Proprietary. 2014 OutboundEngine, Inc. Confidential and Proprietary. 2012 OutboundEngine, Inc. 12. Question 7 Whats the biggest challenge you have with social media marketing?Confidential and Proprietary. 2014 OutboundEngine, Inc. Confidential and Proprietary. 2012 OutboundEngine, Inc. 13. Question 8 Would having someone else do your email marketing and social media marketing for you make your life easier?Confidential and Proprietary. 2014 OutboundEngine, Inc. Confidential and Proprietary. 2012 OutboundEngine, Inc. 14. Conclusion What we have learned about email marketing and social media marketing for promotional products distributors is that while there is a significant adoption of marketing a business through these channels, there is an even greater need for help in getting it done. Time, knowhow, and expertise are the biggest issues among distributors when it comes to email marketing and social media. The consensus was clear: having a professional or organization to handle their marketing activities is the overwhelmingly idea solution for distributors.About OutboundEngine OutboundEngine helps distributors market themselves by doing it for them. We professionally source the best products for our clients, automate their email campaigns, update their social media profiles and help them grow their business and drive long-term value from their customers.Confidential and Proprietary. 2014 OutboundEngine, Inc. Confidential and Proprietary. 2012 OutboundEngine, Inc.