M:\Social Media\Social Media Workshops\Step Into Social Media July 2010

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Sue Anstiss July 2010 Step into Social Media

Transcript of M:\Social Media\Social Media Workshops\Step Into Social Media July 2010

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Sue AnstissJuly 2010

Step into Social Media

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First newspaper published

Computer1970175

21916 1930’

s2010

TVRadio

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• Quick bit about you...• Your experience of social

media?• What you’d like from today?

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The old communication model

was a monologue.

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3000The average person is exposed to

advertising messages/day

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The new communication model

is a dialogue.

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What is social media?

People using tools(like blogs and video)

& sites (like Facebook and Flickr)

to share content and have conversations

online.

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Whyshould

we care

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BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS

Nielsen, Global Faces & Networked Places, 2009

Photo by sinulog 2006 at Flickr

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BECAUSE VISITING SOCIAL SITES IS NOW THE MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL

EMAILNielsen, Global Faces & Networked Places, 2009

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Selectives

Mavens

ButterfliesWallflowers

Engagement dbase July 2009 – Top100 BrandsWetpaint & Allimeter

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Engagement correlates with performance

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But how do we get

started?

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1. Have a strategy

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2. Listen

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3. Engage

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Immerse yourself in the conversations.

(any or all of the above are a good place to start!)

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Relinquishcontrol

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4. Give generously

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social > media

Hint: Share some stuff.

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5. Measure results

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www.google.com/analytics

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YouTube analytics

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Facebook offers unique analyticsStandard Reporting

Standard Impression, Clicks, Video Plays

Facebook Enhanced Reporting

Engagement report

Lexicon measures ‘buzz’ and sentiment on Facebook

Page report

Pulse Data reports the interests of your fans

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Paid for analysis

Level 3Level 1 Level 2

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Questions so far

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• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services

The conversations are powered by…

(…just to name a few)

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• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services

The conversations are powered by…

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• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services

The conversations are powered by…

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13 HOURS

Picture from www.pujoproductions.net

The amount of video uploaded to YouTube every minute.

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100,000,000 The number of YouTube videos viewed per day

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412.3 YEARS

Photo by www.redbubble.com

The length of time it would take to view every YouTube video

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83% have watched video clips

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Using YouTube for business

10 great ideas!

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• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services

The conversations are powered by…

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57% have

joined a social network

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Photo’s Events Video Comments Groups Messages Pages Applications

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500 million users

100+ million MOBILE

WORLDWIDE

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Over 24 million users

11+ million daily

UK STATS

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Over 55 million members

In over 200 countries around the world

A new member joins LinkedIn every second

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• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services

The conversations are powered by…

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4,000,000,000The number of photos archived on Flickr.com

- October 2009

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• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services

The conversations are powered by…

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200,000,000 blogs

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Source: Universal McCann Comparative Study on Social Media Trends April 2008

73% of active online users have read a

blog

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36% think more positively about companies that have blogs

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• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services

The conversations are powered by…

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1,105% year on year growth

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Nearly 75 million people visited the Twitter site in January 2010…

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1.2 billion Tweets – in January 2010

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tools

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Who I follow…

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• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services

The conversations are powered by…

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Branded geo-location services

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Some things to do

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IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT.

Photo by arlen at

Flickr.com

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HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA

CAN HELP

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IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP

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NEVERFORGET THE BASICRULES

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RULE #1 : HAVE A STRATEGY

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Photo by Utne.com

HOPE IS NOT A STRATEGY.

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RULE #2: LISTEN

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RULE #3. ENGAGE

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RULE #4 : BE GENEROUS

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RULE #5 : MEASURE

• Audience

• Engagement

• Loyalty

• Influence

• Action

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Food for thought...

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“Marketing”

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“Advertising”

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“Public Relations”

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“Social Media Marketing”

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Testing the Methodology

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“White Christmas”

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