Putting the Social in your Media - PPAI Expo the Social In Your... · •There aren’t enough...

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Putting the Social in your Media

Transcript of Putting the Social in your Media - PPAI Expo the Social In Your... · •There aren’t enough...

Page 1: Putting the Social in your Media - PPAI Expo the Social In Your... · •There aren’t enough social media sessions! •My flight is in three hours and I had to do something! •Are

Putting the Social in your Media

Page 2: Putting the Social in your Media - PPAI Expo the Social In Your... · •There aren’t enough social media sessions! •My flight is in three hours and I had to do something! •Are

Bill PetrieKirby Hasseman

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Why Are You Here?

• CAS/MAS Points?

• Still haven’t gone to bed?

• There aren’t enough social media sessions!

• My flight is in three hours and I had to do something!

• Are Kirby/Bill the same person?

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“We Are a Media Company!”

• Global Content Studio− TV Show (The Navigator Live)

− Short Film (The Two Bellmen)

− Personalized online travel magazine

− Virtual reality

• Millions in direct revenue

• “Turned storytellers into marketers”

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What does a media company do?

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#SocialInMediaPPAIEXPO

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“Marketing is no longer about the stuff you make, but about

the stories you tell.” -Seth Godin

#SocialInMediaPPAIEXPO

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You Are Here

• Create Stories Through Content− Why?

− How?

− Good vs. bad

• Leverage Media− Blogging

− Video

− Podcast

• Deliver to Your Audience− Social Media

− Cross promotion

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Why Create Content?

Content = Stories─ Stories you are asked to tell

─ Give economy

Value─ How do you explain your value?

─ How is shared?

─ Does your audience understand your value?

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Consistent

CourageConsumable

Creative

C4 Content

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Have the courage to consistently create consumable content.

#SocialInMediaPPAIEXPO

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Where do you find content?

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Content Struggle

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Content: The Good and the Bad

• Continually gives

• Constantly dependable

• Expresses originality

• Always relevant

• Audience centric

• Authentic

• Persistently asks

• Consistently inconsistent

• Typically derivative

• Rarely topical

• Self centered

• False front

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Content Creation Exercise

#SocialInMediaPPAIEXPO

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Things go viral because 1,000 other things didn’t go viral.

#SocialInMediaPPAIEXPO

Page 19: Putting the Social in your Media - PPAI Expo the Social In Your... · •There aren’t enough social media sessions! •My flight is in three hours and I had to do something! •Are
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Business Blogging

The Reach

The Knowledge

The Voice

The Perspective

The Creative

The Curiosity

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Blogging Case History

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Business Video

SEO

Wider Reach

Personality

Leverage Laziness

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Case History – Delivering Marketing Joy

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Podcast

Intimacy

Playground to Yourself…almost

Endless Possibilities

Distribution

No Barrier to Entry

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Case History

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Sharing Content

#SocialInMediaPPAIEXPO

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Rapid Fire – Social Media

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Rapid Fire – Tools

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Keys to SuccessMake a Commitment

− Consistency− Scheduling− Accountability− Become a Practitioner

Create, create, create− Share content

Practice C4 Share 3PThink long termLeverage ToolsShare content

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Parting Shot

You are the match, content is the fire,

and media is the gasoline.

#SocialInMediaPPAIEXPO

Page 32: Putting the Social in your Media - PPAI Expo the Social In Your... · •There aren’t enough social media sessions! •My flight is in three hours and I had to do something! •Are
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Bill [email protected]@billpetriepetrie.billin/billpetrie

Kirby [email protected]@kirbyhassemankirby.hassemanin/kirbyhasseman


Power point presention of social media, social media optimization ,ppt of social media marketing, social media marketing

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Media Information 2016 · a strong relationship withadvertisers and a 2012 PPAI Award for Customer Magazine of the Year, as well as the prestigious international overall media prize

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Social Media: Strategy + Management€¦ · Social Media: Strategy + Management WRITING Social Media Posts DESIGN Social Media Graphics (“memes”) SOCIAL MEDIA • Strategy •

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