Post on 06-Dec-2014
description
PODCASTINGFOR BEGINNER PROS
WHY PODCAST?
LOW COST
CONTROLLED MEDIUM
ENGAGE AUDIENCES
PERSONALIZE! HUMANIZE!
ESTABLISH THOUGHT LEADERSHIP
YOUR AUDIENCE IS LISTENING
STEPS
CONTENT PREP
RECORDING & POST-PROCESSING
PUBLICATION/SYNDICATION
PROMOTION
PREPARE THE CONTENT
STRUCTURED, NOT SCRIPTED
10 SEC: INTRO MUSIC OR AUDIO
20 SEC: INTRODUCE THE PODCAST
10 SEC: SPONSORS
9 MINUTES: MAIN BODY/DISCUSSION
20 SEC: WRAP UP
10 SEC: SPONSORS
20 SEC: INTRODUCE THE PODCAST
10 SEC: OUTRO MUSIC
RECORDING/POST PROCESSING
OPEN SOFTWARE
CHECK MICROPHONE BY TESTING VOLUME
STOP RECORDS NEW TRACK; PAUSE PAUSES
SAVE!!!
EDITING
DELETE/BLEEP
CHANGE/VARY AMPLITUDE
INSERT OR MOVE PORTIONS WITH CUT & PASTE
MERGE YOUR VOICE INTO ONE TRACK
ADD MUSIC
USE PODSAFE-SAFE MUSIC WHEN POSSIBLE
EXPORT & SAVE AS MP3 ON A DISK
SYNDICATING/MARKETING
UPLOAD THE MP3 TO GCAST, PODCASTPEOPLE.COM OR OTHER SERVICE (CHECK WWW.GO2WEB20.NET FOR IDEAS)
TRY IT OUT (CHECK THE FEED)
BLOG ABOUT IT
COMMENT/OUTREACH
SUBMIT TO PODCAST DIRECTORY:
PODCAST ALLEY, IPODDER, PODCAST DIRECTORY, ETC.
TEN TIPS TO SUCCESS
ALWAYS DO A KILLER INTRO
PUT YOUR BEST PIECES OF THOUGHT LEADERSHIP OUT THERE IN “READER’S DIGEST” FORM
REMEMBER PURPOSE
USE YOUR AUDIENCE AS FEEDBACK AND APPLY IT
TALK ABOUT SPECIFIC PIECE OF INFO/ISSUE AND REFER LISTENER TO WEB SITE
NO SELLING!
CREATE FOR THE MEDIUM
BE THOUGHT PROVOKING
KEEP LISTENERS ENGAGED WITH MATERIAL
KEEP THE PODCAST CONVERSATIONAL
THE ASSIGNMENT
6 - 10 MINUTE PODCAST
PR-RELATED
SUBMIT ON CD
GRAMMAR GIRL
THE TECHNOLOGY
AUDACITY: MAC OR PC
GARAGEBAND: MAC
QUESTIONS?ALL PHOTOS (C) CORBIS