Session Agenda �  Introduce co-registration as a viable monetization

mechanism to your front-end path(s)

�  Show a case study of a co-reg powered and path

© Ran Aroussi / TUKI Media Ltd. 2

What is a Path? �  Path. Aka: Funnel

�  A collection of pages users go through on their way to conversion

�  Simplest Path: Ad => LP => Offer

© Ran Aroussi / TUKI Media Ltd. 3

What is Co-Registration? �  Mechanism for adding users’ information

into more than one place without them having to register separately to every service/website.

�  “Submit Once, Get Into More for Free” J

�  High conversion rate (20%+), low payout (<$1, usually less)

�  Checkboxes, Path, API / Host n’ Post

© Ran Aroussi / TUKI Media Ltd. 4

Advantages �  “Easy money”: High tick through rate

for relevant offers

�  Increase front-end RPU/RPV

�  Simple integration

�  Engages users

© Ran Aroussi / TUKI Media Ltd. 5

Why Co-Reg �  Multiple monetization options

�  Never send traffic directly to 3rd party offers

�  Lead arbitrage and data monetization

�  Promote offers “un-related” to the traffic

�  Sharing is not only good – it’s pro#table J

© Ran Aroussi / TUKI Media Ltd. 6

Most Common Co-Reg Types �  Checkbox ticking

�  During signup (“would you also like…?”) �  After signup (“check out these…”)

�  Path �  Show sequential offers in a “path” �  Basically a simple lead arbitrage

© Ran Aroussi / TUKI Media Ltd. 7

Integration Options �  Javascript include (easy = start here)

�  IFrame (easy = start here)

�  API / Host n’ Post (programming skills required)

�  Lead distribution system (LeadMesh, LeadPoint, Lead24/7 - requires $$$)

© Ran Aroussi / TUKI Media Ltd. 8

$0.92 RPU / $0.81 RPV

© Ran Aroussi / TUKI Media Ltd. 9

© Ran Aroussi / TUKI Media Ltd. 10

Lead

Monetize Data

Co-Reg Path

Offer Wall / Conversion

Lead

Monetize Data

Co-Reg Path

Offer Wall / Conversion

© Ran Aroussi / TUKI Media Ltd. 11

King Monetizer Unique Lists CPA Networks

Lead

Monetize Data

Co-Reg Path

Offer Wall / Conversion

© Ran Aroussi / TUKI Media Ltd. 12

King Monetizer Unique Lists CPA Networks

OptIntelligience CoRegMedia PermissionData

© Ran Aroussi / TUKI Media Ltd. 13

King Monetizer Unique Lists CPA Networks

OptIntelligience CoRegMedia PermissionData

GameTheory SilverPath PermissionData

Lead

Monetize Data

Co-Reg Path

Offer Wall / Conversion

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