רן ארוסי: Path Monetization with Co-Reg. כנס VisionCamp 2012
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Transcript of רן ארוסי: Path Monetization with Co-Reg. כנס VisionCamp 2012
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Session Agenda � Introduce co-registration as a viable monetization
mechanism to your front-end path(s)
� Show a case study of a co-reg powered and path
© Ran Aroussi / TUKI Media Ltd. 2
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What is a Path? � Path. Aka: Funnel
� A collection of pages users go through on their way to conversion
� Simplest Path: Ad => LP => Offer
© Ran Aroussi / TUKI Media Ltd. 3
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What is Co-Registration? � Mechanism for adding users’ information
into more than one place without them having to register separately to every service/website.
� “Submit Once, Get Into More for Free” J
� High conversion rate (20%+), low payout (<$1, usually less)
� Checkboxes, Path, API / Host n’ Post
© Ran Aroussi / TUKI Media Ltd. 4
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Advantages � “Easy money”: High tick through rate
for relevant offers
� Increase front-end RPU/RPV
� Simple integration
� Engages users
© Ran Aroussi / TUKI Media Ltd. 5
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Why Co-Reg � Multiple monetization options
� Never send traffic directly to 3rd party offers
� Lead arbitrage and data monetization
� Promote offers “un-related” to the traffic
� Sharing is not only good – it’s pro#table J
© Ran Aroussi / TUKI Media Ltd. 6
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Most Common Co-Reg Types � Checkbox ticking
� During signup (“would you also like…?”) � After signup (“check out these…”)
� Path � Show sequential offers in a “path” � Basically a simple lead arbitrage
© Ran Aroussi / TUKI Media Ltd. 7
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Integration Options � Javascript include (easy = start here)
� IFrame (easy = start here)
� API / Host n’ Post (programming skills required)
� Lead distribution system (LeadMesh, LeadPoint, Lead24/7 - requires $$$)
© Ran Aroussi / TUKI Media Ltd. 8
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$0.92 RPU / $0.81 RPV
© Ran Aroussi / TUKI Media Ltd. 9
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© Ran Aroussi / TUKI Media Ltd. 10
Lead
Monetize Data
Co-Reg Path
Offer Wall / Conversion
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Lead
Monetize Data
Co-Reg Path
Offer Wall / Conversion
© Ran Aroussi / TUKI Media Ltd. 11
King Monetizer Unique Lists CPA Networks
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Lead
Monetize Data
Co-Reg Path
Offer Wall / Conversion
© Ran Aroussi / TUKI Media Ltd. 12
King Monetizer Unique Lists CPA Networks
OptIntelligience CoRegMedia PermissionData
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© Ran Aroussi / TUKI Media Ltd. 13
King Monetizer Unique Lists CPA Networks
OptIntelligience CoRegMedia PermissionData
GameTheory SilverPath PermissionData
Lead
Monetize Data
Co-Reg Path
Offer Wall / Conversion
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iPhone Email Submit
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